Sitema Financiero Mexicano

DIRECCIÓN ACADÉMICA PLANEACIÓN DIDÁCTICA

DEPARTAMENTO ACADÉMICO LICENCIATURA EN ACADEMIA CLAVE ASIGNATURA SERIACIÓN SEMESTRE EN QUE SE IMPARTE ELABORÓ FECHA DE REALIZACIÓN

Hospitalidad Turismo, Gastronomía y Administración GLION RDM Rooms Division Management (Grupo L03)

Quinto semestre Mtra. Tzintli Chávez Luna Agosto 2011 – Otoño 2011

HORAS CON DOCENTE 6

HORAS INDEPENDIENTES 0TOTAL DE HORAS SEMANA 6

TOTAL DE HORAS SEMESTRE 66

CRÉDITOS 3

ESCENARIOS ACADÉMICOS Classroom

OBJETIVO GENERAL
The student will further develop understanding of managerial and operational practices within a Rooms Division department. The course brings together and focuses on the key concept of Revenue Management, and then relates it to other managerial tools. Particular emphasis ison performance at the level of finance, the guest-service encounter, sustainability, and understanding consumer behaviour.

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Introduction OBJETIVO ESPECÍFICO POR UNIDAD: The student will identify the course content and assessment in order to realize how it would be useful for his/her future.
HORAS: 2 CD 3 / 3 AAI

DESGLOSE DE TEMAS YSUBTEMAS

ESTRATEGIAS DE ENSEÑANZA
Learning activity: “How do I imagine my future?” Teacher’s exposition Diagnosis test

EXPERIENCIAS DE APRENDIZAJE CON DOCENTE

EXPERIENCIAS DE APRENDIZAJE INDEPENDIENTES
Reflexion about future prospect.

SESIÓN

HORAS DE LA SESIÓN

FECHA

ESTRATEGIAS DE EVALUACIÓN

RECURSOS DIDÁCTICOS

23/08/2011 – 26/08/2011

1

1

Personalintroductions

Participation

1

1

Introduction, course content and assessment.

Reading materials and answering student questions. Diagnosis test.

Participation

Whiteboard Document copies (CRS, SOW)

UNIT 1 Yield/ Revenue Management OBJETIVO ESPECÍFICO POR UNIDAD: The student will: 1. Demonstrate an understanding of theories, models and techniques used in industry that relate to themanagerial environment that ensure maximum revenue trapping and optimum cash flow. 2. Develop and analyse financial data to include competitive index and budgetary forecasting relating to management strategies. 3. Evaluate the importance of the guest to overall hotel performance.
HORAS: 7 CD 3 / 3 AAI

SESIÓN

HORAS DE LA SESIÓN

FECHA

DESGLOSE DE TEMAS Y SUBTEMAS

ESTRATEGIAS DE ENSEÑANZAEXPERIENCIAS DE APRENDIZAJE CON DOCENTE

EXPERIENCIAS DE APRENDIZAJE INDEPENDIENTES
Research Reading

ESTRATEGIAS DE EVALUACIÓN

RECURSOS DIDÁCTICOS

23/0 8/20 11 – 26/0 8/20 11

2

1

1.1 Revenue Management Basis

Power Point Presentation

Concepts review

Quiz

Overhead projector

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2

2

1.2 RevenueManagement Measurement

Teacher’s exposition Practicing exercises Practicing exercises Homework Exercises Continuous Assessment Whiteboard

3 29/08/2011 – 02/09/2011

1

1.3 Forecasting, elaboration Teacher’s exposition / implementation Practicing exercises 1.4 Implementation 1.5 Strategic Philosophy: Kimes, Cross
Power Point Presentation

Practicing exercises

Homework ExercisesContinuous Assessment

Whiteboard

3

2

Article Review

Reading

Case analysis

Overhead projector Case copies. Whiteboard Case copies.

4

1

Group discussion

Case study

Reading

Case solution

UNIT 2 Competitive Analysis OBJETIVO ESPECÍFICO POR UNIDAD: The student will: 1. Demonstrate an understanding of theories, models and techniques used in industry that relate tothe managerial environment that ensure maximum revenue trapping and optimum cash flow. 2. Develop and analyse financial data to include competitive index and budgetary forecasting relating to management strategies.
HORAS: 7 CD 3 / 3 AAI

SESIÓN

HORAS DE LA SESIÓN

FECHA

DESGLOSE DE TEMAS Y SUBTEMAS

ESTRATEGIAS DE ENSEÑANZA

EXPERIENCIAS DE APRENDIZAJE CON DOCENTE
Concepts review...