Strategic Management For Tourism

SCHOOL OF HOSPITALITY, TOURISM AND GASTRONOMY

TOURISM MANAGEMENT

COURSE: STRATEGIC MANAGEMENT FOR TOURISM











Students : Veronika Díaz Nieto

Juan Pablo Sánchez Mejía







Teacher : Myriam Silvy







La Molina, April 2012





1.          Identify the firm’s existingvision, mission, objectives, and strategies.
VISION: “Our mission is to provide the best service to our customers in order to fidelize current and potential clients, providing total quality and tangible results in all aspects that the company can offer such as service, treatment and passenger comfort”
MISSION: “To become the leader in the services we offer, maintaining a level of excellence andcontinuous improvement to offer better quality and exceed customer expectations. At the same time, implementing our services and improving existing ones, for a pervasive presence in the market.”
OBJECTIVES:
• To innovate and improve technology.
• Sustained growth of 5% for the 2012.
• To offer a high quality service and a well trained staff.
• To decrease the rate of accidentsin 95%.
• Reduce by 100% the rate of lost luggage.
• Solid and clear organizational culture.
• Integral solution that will pave the way towards excellence.
• Easy access to buy the product in order to increment the number of clients.
STRATEGIES:
1. Intensify the promotional area, developing travel cards and especial offers for frequent travelers, seeking to have moreclients that are loyal to the brand.
2. Offer clear and updated information on the web page, Facebook and social networks.
3. Develop a training program, to improve and standardize the service provided by the employees.
4. Improve publicity by improving the image that people have of the company, introducing the new 180º buses and the new security system.
5. Sponsor gastronomic,adventure and tourism related events.
2.          Develop vision and mission statements for the organization.
MISSION:
“We are a transportation company that provides quality service in transportation of passengers and timely delivery of parcel. We offer a reliable, secure and professional service with personal attention delivered by a high quality team supported by a trust worthy fleet and terminalsbased on constant renewal and maintenance. In this way we seek to satisfy the needs of our customers and fulfill the expectations of our shareholders acting responsibly towards society.”


VISION:
“CIVA is a leader in the transportation of passengers and cargo nationally recognized by providing a variety of specialized services, with personalized attention according to the expectations of ourcustomers, offering the ultimate services in comfort and technology.”
3.          Identify the organization’s external opportunities and threats.
Opportunities:

• Economical growth of Peru.

• Growth of the tourism sector.

• New technologies available.

• Demographic growth of Peru’s population.

Threats:

• Strong presence of direct competitors.

• Theappearance of new competitors.

• Increase of the oil price.

• High percentage of car accidents.

• Social conflicts such as strikes or delinquency.

• The bad state that some roads are in.

• The instability of the weather.





































4. Construct a Competitive Profile Matrix

| |  |CIVA |CRUZ DEL SUR |
|CRITICAL SUCCESS FACTORS |WEIGHT SCORE |RATING |WEIGHTED SCORE |RATING |WEIGHTED SCORE |
|ADVERTISING |0,1 |2 |0,2...