Sustainability and the event industry

SUSTAINABILITY AND THE EVENT INDUSTRY

INTRODUCTION
This project has the goal of explain, evaluate and reflect the acquired knowledge referred to the sustainability in the event industry and how the environmental impact could be reduce, also it will talk about the different resources available and how it works, such as buying sustainable products for the use of the companies, reducing ourcarbon footprint, waste and recycling initiatives, to mention a few.
This essay will explain about the background of sustainability and the concept of green companies, emphasizing how these companies get benefits from turning their products and services green. Furthermore it will explain how organizations have applied different programs of environmental care, and how some others could be applied.This information is based in research that was applied to the project part of this same subject.

Dictionaries provide more than ten meanings for sustain, the main ones being to “maintain", "support", or "endure” (Onions, Charles, T., 1964). In this case sustainability refers to an improving in the quality of human life while living within the carrying capacity of supporting eco-systems" (Theearth Crater, 2008). The idea of sustainability having quantifiable limits. But sustainability is also a call to action, a task in progress or “journey” and therefore a political process, so some definitions set out common goals and values. It speaks of “a sustainable global society founded on respect for nature, universal human rights, economic justice, and a culture of peace.”(ibid).

In the eventindustry and the hospitality industry in general sustainability is not a new concept, since the last decade, the industry has started to get notice that they have a real impact in the environment, and a new concept of sustainability has emerged; Corporate Sustainability, embracing the opportunities and managing the risks of economic, environmental and social factors, is starting to be pursued byleading companies (Mintel Company, 2003). Due to this, several companies dedicated to the event industry are using different tools to reduce the environmental impact of their services and products, some of these tools have as objective since reduce the Co2 emissions to recycle energy, or reuse different products, for example there is a relatively new concept named Pop Up Clubs, which objectivesare grounded on sustainable ideas, this new concept uses containers that are not more used by the transport companies to create venues. Like Kubik which is a series of pop up night clubs popping up all over Barcelona, this is a great improvised use of spaces with element of looking at objects in different ways. Forget recycling 'reduce and reuse' is where it's at (Shane Hughes, 2008). InAustralia, Sothern Comfort Co. uses 4 shipping containers stacked side by side or on top of each other, like giant building blocks, this portable place can be assembled within a day, with an entirely adaptable interior. The venue usually contains a bar, stage and lounge area, but the main focus varies per location. One time it will be a nightclub, next time a live music venue or art gallery, popping up bythe side of the road, near a festival, carnival or other outdoor event. Another great option that is been used by event companies area solar showers which are a fun and highly efficient device for summer. It operates by attaching a standard garden hose to the shower — water is heated inside an integrated solar-thermal tank. After 1-2 hours the water will be hot enough for a shower. Solar heatedshower are also handy for camping (Meta efficient, 2008). These kinds of items help to save energy using pollution free solar Energy to heat the water.
Some of the reasons that motivate the companies to recycle are: recycling helps protect the environment by reducing the amount of waste that is deposited in our landfills or burned in incinerator plants, recycling helps conserve limited resources...