The Association

50 years of environmental conservation
WWF came into existence on 29 April 1961, when a small group of passionate and committed individuals signed a declaration that came to be known as the MorgesManifesto.
This apparently simple act laid the foundations for one what has grown into the world's largest independent conservation organization.
More then 50 years on, the black and white panda is awell known household symbol in many countries. And the organization itself is lucky enough to have won the backing of more than 5 million people throughout the world, and can count the actions takenby people in support of its efforts into the billions.
The world on which we live
Having invested well over US$1 billion in more than 12,000 conservation initiatives since 1985 alone, WWF iscontinually working to bring a balance between our demands on our world, and the variety of life that lives alongside us.


What does WWF do?
WWF's mission is to stop the degradation of our planet'snatural environment, and build a future in which humans live in harmony with nature.
In order to achieve this mission, WWF focuses its efforts on two broad areas:
Biodiversity
Footprint
The first,is to ensure that the earth's web of life - biodiversity - stays healthy and vibrant for generations to come. We are strategically focusing on conserving critical places and critical species that areparticularly important for the conservation of our earth's rich biodiversity.

The second, is to reduce the negative impacts of human activity - our ecological footprint. We are working to ensurethat the natural resources required for life -land, water, air - are managed sustainably and equitably.

2050 Biodiversity Goal
By 2050, the integrity of the most outstanding natural places on Earthis conserved, contributing to a more secure and sustainable future for all

2050 Footprint Goal
By 2050, humanity's global footprint stays within the Earth's capacity to sustain life and the...