The Business Model Canvas

1:how can you invent bussines model?
2:customer segments
For whom are we creating value?
Who are our most important customers

3:value propositions
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?
What bundles of products and services are we offering to each Customer Segment?
Which customer needs are we satisfying?

4:channelsThrough which Channels do our Customer Segments
want to be reached?
How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
Howare we integrating them with customer routines

5:customer relationships
What type of relationship does each of our Customer
Segments expect us to establish and maintain with them?
Which oneshave we established?
How are they integrated with the rest of our business model?
How costly are they?

6:revenue streams
For what value are our customers really willing to pay?
For what do theycurrently pay?
How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues

7:key resources
What Key Resources do our ValuePropositions require?
Our Distribution Channels? Customer Relationships?
Revenue Streams

8:key activities
What Key Activities do our Value Propositions require?
Our Distribution Channels?Customer Relationships?
Revenue streams

9:key partnerships
Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we acquiring from partners?
Which Key Activities dopartners perform?

10:cost structure
What are the most important costs inherent in our business model?
Which Key Resources are most expensive?
Which Key Activities are most expensive?


1: ¿cómo sepuede inventar el modelo de Negocios?
2: los segmentos de clientes
¿Para quién estamos creando valor?
¿Quiénes son nuestros clientes más importantes
Mass Market
nicho de mercado
segmentada...