The UN and its member nations devote this day to implementing UN recommendations and promoting concrete activities within their countriesregarding the world's water resources. Each year, one of various UN agencies involved in water issues takes the lead in promoting and coordinating international activities forWorld Water Day. Since its inception in 2003, UN-Water has been responsible for selecting the theme, messages and lead UN agency for the World Day for Water.
In addition tothe UN member states, a number of NGOs promoting clean water and sustainable aquatic habitats have used World Day for Water as a time to focus public attention on the criticalwater issues of our era. Every three years since 1997, for instance, the World Water Council has drawn thousands to participate in its World Water Forum during the week ofWorld Day for Water. Participating agencies and NGOs have highlighted issues such as a billion people being without access to safe water for drinking and the role of gender infamily access to safe water. In 2003, 2006 and 2009, the UN World Water Development Report was launched on the occasion of the World Water Day. The fourth Report is expected tobe released around 22 March 2012.
The objective of World Water Day in 2012 will support the campaign to conserve water and people to reduce their use.