The following analysis reveals spa consumer behavior.
• Respondents were asked how often they typically go to a spa in a year. More than 35% wentto spas at least once or twice a year, and more than 5% went more than 10 times a year.
• Of the types of spas in the marketplace, respondents were asked how often they frequented eachcategory:
Day spas: A spa offering professionally administered spa services on a day-use basis. Day spas offer many of the same services and procedures as cosmetic spas.
Destination spas: Afacility with the primary purpose of guiding individual spa-goers to develop healthy habits. Historically a multiple-day stay with a program that includes spa services, fitness activities, wellnesseducation, and healthful cuisine.
Resort/hotel spas: A spa owned by and located within a resort or hotel providing professionally administered spa services, fitness and wellness components and spacuisine menu choices.
Club spas: A facility whose primary purpose is fitness and which offers a variety of professionally administered spa services on a day-use basis.
Medical spas: Afacility that operates under the supervision of a licensed health care professional whose primary purpose is to provide medical and wellness care in an environment that integrates spa services andtraditional/alternative therapies.
Local Membership spas: Spas near home where consumers can subscribe to recurring treatments.
• Respondents were asked where they had their most recent spaexperience. The majority stated that it was at a spa or spa located in a hotel near where they lived.
• The following chart represents the treatments that are typically booked by the respondents.For example, 63% of the respondents said they typically booked pedicures.
• The following table shows the factors and their influence on spa-goers' enjoyment of their experiences.