Ustedes Son Geis

Lego (trademarked in capitals as LEGO) is a popular line of construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colorful interlocking plastic bricks and an accompanying array of gears, minifigures and various other parts. Lego bricks can be assembled and connected in many ways, to construct suchobjects as vehicles, buildings, and even working robots. Anything constructed can then be taken apart again, and the pieces used to make other objects. Lego began manufacturing interlocking toy bricks in 1949, since which a global Lego subculture has developed, supporting movies, games, competitions, and five themed amusement parks.
Contents [hide]
1 Early history
2 Design
3 Manufacture
4Today
4.1 Licensed themes
4.2 Robotics sets
5 Related products and services
5.1 Video games
5.2 Official website
5.3 Business consultancy
5.4 Theme parks
5.5 Retail stores
5.6 Children's clothes
5.7 Board games
5.8 Films and television
5.9 Books and magazines
6 In popular culture
7 References
8 Further reading
9 External links
[edit]Early history

Main articles: History of Lego andLego timeline

Lego bricks
The Lego Group began in the workshop of Ole Kirk Christiansen (7 April 1891 – 11 March 1958), a carpenter from Billund, Denmark, who began making wooden toys in 1932.[1] In 1934, his company came to be called "Lego", from the Danish phrase leg godt, which means "play-well".
It expanded to producing plastic toys in 1947.[1] In 1949 Lego began producing the now famousinterlocking bricks, calling them "Automatic Binding Bricks". These bricks were based largely on the patent[2] of Kiddicraft Self-Locking Bricks, which were released in the United Kingdom in 1947. Lego modified the design of the Kiddicraft brick after examining a sample given to it by the British supplier of an injection-molding machine that the company had purchased.[3] The bricks, originallymanufactured from cellulose acetate,[3] were a development of traditional stackable wooden blocks that locked together by means of several round studs on top and a hollow rectangular bottom. The blocks snapped together, but not so tightly that they required extraordinary effort to be separated.
The Lego Group's motto is det bedste er ikke for godt which means roughly 'only the best is the best'(more literally 'the best is never too good').[1] This motto was created by Ole Kirk to encourage his employees never to skimp on quality, a value he believed in strongly.[1] The motto is still used within the company today. By 1951 plastic toys accounted for half of the Lego Company’s output. Despite this fact, the Danish trade magazine Legetøjs-Tidende (Toy-Times) stated at the beginning of the1950s, after having visited the Lego factory in Billund, that ‘plastic would never be able to replace good and honest wooden toys. This outcry demonstrates fittingly how most people felt (and sometimes still feel) towards the use of plastic in toys. Lego toys, however, seem to be an exception to the dislike of plastic toys due to the high standards set by Ole Kirk.[4]
By 1954, Christiansen's sonGodtfred Kirk Christiansen had become the junior managing director of the Lego Group. It was his conversation with an overseas buyer that struck the idea of a toy system. Godtfred saw the immense potential in Lego bricks to become a system for creative play but the bricks still had some problems from a technical standpoint: their locking ability was limited and they were not very versatile. In 1958,the modern brick design was developed but it took another five years to find the right material for it, ABS (acrylonitrile butadiene styrene) polymer.[3] The modern Lego brick was patented at 1:58 P.M. on 28 January 1958;[5] bricks from that year are still compatible with current bricks.
[edit]Design

A model of Trafalgar Square, London in Legoland Windsor
Lego pieces of all varieties...