Vietnam Soft Drink Market

COUNTRY REPORT
Soft Drinks in Vietnam
Mar 2011

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* About this Report
* Table of Contents
* Segmentation
* Statistics Included
* Methodology
About this Report

ABOUT THIS REPORT
This Euromonitor market report provides market trend and market growth analysis of the Soft Drinks industry in Vietnam. With this market report, you’ll be able to explore in detailthe changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.
The Soft Drinks in Vietnam market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five yearforecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Soft Drinks in Vietnam?
* What are the major brands in Vietnam?
* What potential exists for multinational vs. local soft drinks companies looking to increase market share?
*How have changing social attitudes affected soft drink sales?
* How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?
Why buy this report?
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform yourmarketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Soft Drinks market research database.
Each report is delivered with the following components:
Report: PDF and Word 
Market statistics: Excel workbook
SAMPLE ANALYSIS
Healthy drinks gain acceptance
Consumer concerns about calorie intake continued to rise due to thehigher number of obesity cases and dental problems reported by the Ministry of Health in the media in the review period. As a result, local consumers paid more attention to healthier types such as RTD tea and fruit/vegetable juice. In 2010, these two categories enjoyed strong growth in total volume and value sales. RTD tea recorded the highest total volume growth in soft drinks in 2010 thanks toits healthy image and refreshing flavour. On the other hand, carbonates continued to register a decline in off-trade volume sales because consumers started to turn away from this product type in search of healthier options.
Marketing and PR become more important
With the higher level of competition in soft drinks in Vietnam, domestic and local manufacturers found it harder to make their brandsstand out in the crowd in 2010. In addition, consumers are gradually becoming immune to advertising as they watch hundreds of advertisements every day. Consequently, manufacturers have to continuously find new ways to promote their products creatively and effectively to attract the attention of consumers.
Tan Hiep Phat Group consolidates its leading position
The rapid development of RTD tea inVietnam helped Tan Hiep Phat Group to maintain its leading position in retail volume and value sales terms in 2010. The company was followed by URC Vietnam Co Ltd. Tan Hiep Phat has been very successful with its advertising campaign in support of Dr Thanh. Through a strong understanding of the market and consumer behaviour, the company’s creative advertising quickly led to success for Dr Thanh.PepsiCo Vietnam (PIVN) and Coca-Cola Beverages Vietnam Co Ltd are ranked third and fourth respectively in 2010, although both multinationals lost shares due to declining sales of carbonates.
Independent small grocers remain the key main distribution channel
During the review period, soft drinks were mainly distributed through independent small grocers, thanks to their convenient locations and...