Xbox 720 archivo secreto

Methodology

2013 Front End Process
Tentpole Idea (1 or More), e.g. Kinect, Cloud Rendering, Glasses
Value Proposition (i.e. benefit/utility and competitive differentiation)

ConsumerDeveloper

Operator

OEM

Signature Experiences (i.e. unified perspective of the desired consumer flow)

Signature Experience 1

Signature Experience 2

Signature Experience 3

SignatureExperience 4

HW/Content/Services Platform Requirements

H/W Platform Requirements

Content Requirements

Service Platform Requirements

Cross Platform Requirements

EngineeringSpecifications/ Content Portfolio

Hardware Specifications

Content Portfolio/Genres Plans

Cloud Infrastructure/Services

Cross Screen Architecture

2013 Overview

Why do we need a next gen Xboxin 2013?

CONFIDENTIAL

FOR DISCUSSION PURPOSES ONLY

Kinect V1 Xbox 360

Business Needs and Competitive Threats • • • Gen 7 (Xbox 360) console business will decline in 2013. New threats fromApple (AppleTV) and Google (Google TV). Gen 8 consoles will launch from Sony/Nintendo (CY 2012-CY 2013). • •

Xbox 360 Limitations
No full fidelity AAA Games + Kinect V1 sensor Will not supportfull range of XTV platform scenarios (e.g. 1080p video + Video Chat + HTML5 Apps)

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• •

Lacking modern entertainment capabilities (e.g. Blu-ray, Native 3D output, 2x1080p in/out)
Can’t run“always on”/low power states Can’t run multiplexed or concurrent applications and services
4

What are the Opportunities for a Next-Gen Xbox?

CONFIDENTIAL

FOR DISCUSSION PURPOSES ONLY

ModernEntertainment Box  Blu-ray  Native 3D & Flexible Video output/Compositing  Video Acceleration (2xHD video dec, 1xHD enc)  Multiple Power States • • • • • Full Power Media Playback Idle StreamingStandby

Competitive Differentiation  Next-Gen AAA games (4x-6x > Xbox 360)

Appeal to Broad Audiences  Full XTV support (i.e. linear TV, TV apps, DVR, Always on)  Online Content (Netflix,...