0 Mistakes Network Marketers Make When Social Marketing -

Páginas: 7 (1591 palabras) Publicado: 17 de enero de 2013
10 Reasons why Advertising on
Social Sites Fails!

By Taurea Avant

Lack of Activity
The number one reason advertising on social media sites delivers
disappointing results comes down to one simple thing: lack of activity. . A
lot of people carry the misconception that all one needs to do is sign up for a
social media site, and the floodgates of self-promotion will open wide.But
nothing could be further from the truth! You must be active on your social
media site in order to attract attention to anything you may be promoting.
Otherwise, the site’s members will have little or no information about you,
which will render your exposure all but non-existent. The best way to avoid
falling victim to this problem is to simply take the time to log in each and
every day,and take advantage of the site’s features by searching for people,
topics, or articles that you find interesting. Additionally, it’s important to
post updates about yourself as often as you can. This practice helps to ensure
that you maintain a level of interest about you among the site’s members. By
staying active in this way, you magnify interest in you, right along with
awareness aboutthe product, service or concept you are promoting. Be
active, or risk being invisible!

No Connections or the Wrong Connections
The right connections are very important in order to achieve success from
using a social networking site. You must have friends, and you must have
connections. Without friends and connections, it will be impossible for
people to learn about you. Youknow, the best way of marketing is almost
always through word of mouth, so the more friends that you have, the more
popular you look and by association, your message can be distributed far
more effectively. In fact, I have seen many social networking sites where
people may have thousands of friends, and because of their connections, they
are spreading relevant information about themselvesthroughout all of their
friends on their social sites whenever they send an update. This makes for a
much broader awareness of what is going on with whatever company or
service you are trying to market. Being active is crucial as we pointed about
above, but if you are active and you have no friends, then you might as well
be talking to yourself. So you want to make sure that you are bringing on newconnections as often as possible, that you’re sending friend requests, and
once you send those friend requests, that you grow your relationship with

your connections as much as you can. After all, having a friend that doesn’t
know about you is the same as not having a friend at all.

No Profile Picture
When you sign up for a social site, depending upon what it is that youare
marketing, you’re likely to find it beneficial to include a profile picture. Not a
cartoon image, not a flyer picture, or any kind of thumbnail image. You need
to have a picture of yourself. People like to converse with people they can
see, and having a picture of yourself posted helps site users to feel the real
person behind your social site profile. Once you’ve made the decision toinclude a profile picture, make sure that it is going to be equal to whatever it
is that you are marketing. If you are a lawyer, you want to make sure that
you’re dressed for the part by wearing a suit in your photo. If you are a
teacher, a business casual look may be more appropriate.

If you are

somebody that works from home, then your style of dress should reflect a
work from homeatmosphere. Most importantly, make sure that your picture
is tasteful and looks professional. There’s nothing like a bad profile picture to
turn somebody off very quickly from one of your friend requests. It is
important, important, important, to include a profile picture, and if that
picture is going to do its job for you, it has to put you forward in the best
possible light.

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