5 Linkedin Must Do

5 LinkedIn Must Do’s for Time-Strapped Sales & Marketing Teams
Recent enhancements to LinkedIn’s social network should be leveraged to generate leads.  The new LinkedIn user profile offering isone of many recent enhancements.  Engaging with these enhancements will drive Demand Generation. Sales teams know that social selling on LinkedIn will help make their number. The Marketing team canhelp support sales rep social sellers by growing their own networks. This gets your sales reps more connected to potential prospects through LinkedIn's TeamLink. It also gets your company content infront of more prospects via activity streams.
In a time strapped environment, what are the “Must do’s” for Marketing teams? How much time should your team members invest? I’ll answer this with the top 5LinkedIn must do’s for individuals on marketing teams.  I have included a detailed checklist for download here. It includes several additional items for those with more time.
Must do #1:
Build acomplete profile.  This is obvious but you want to engrain it with your team. Follow LinkedIn’s automated guidance in the blue box. It will make sure that you include a complete background and detailedqualifications. Write this in a way that speaks to your prospective buyers. Don’t use insider jargon that only your team would know. Include what value your expertise brings to prospective buyers.Include your top values in your headline and summary.  Use a professional picture that makes you approachable. And last but not least, customize your public profile url to make you findable. Mychecklisthere goes in greater detail on building a complete profile.
Must do #2:
Build Your Network & Increase Visibility.   Create a daily or weekly re-occurring calendar meeting to block off time inyour day.  Call it “LinkedIn Time”.  I recommend at least 30 minutes twice a week. Use this time to remind yourself to invite new connections. New connections will gain you access to more prospects...