Analisis De Negocios

EU MARKET SURVEY 2002

HONEY AND BEESWAX

E II LUM VO

CENTRE FOR THE PROMOTION OF IMPORTS FROM DEVELOPING COUNTRIES

EU MARKET SURVEY 2002

HONEY AND BEESWAX

Compiled for CBI by: Ceres Company INTERNATIONAL MARKETING OF FOOD AND AGRICULTURAL PRODUCTS In cooperation with Marieke Mutsaers

December 2002

DISCLAIMER The information provided in this survey is believed to beaccurate at the time of writing. It is, however, passed on to the reader without any responsibility on the part of CBI or the authors and it does not release the reader from the obligation to comply with all applicable legislation. Neither CBI nor the authors of this publication make any warranty, expressed or implied, concerning the accuracy of the information presented, and will not be liable forinjury or claims pertaining to the use of this publication or the information contained therein. No obligation is assumed for updating or amending this publication for any reason, be it new or contrary information or changes in legislation, regulations or jurisdiction.

New CBI Publication with new format and contents, partly replacing CBI market survey ‘Honey and beeswax’, March 1999

Photocourtesy: Ceres Company

CONTENTS
REPORT SUMMARY 1 PRODUCT CHARACTERISTICS 1.1 Product groups 1.2 Customs/statistical product classification INTRODUCTION TO THE EU MARKET CONSUMPTION 3.1 Market size 3.2 Market segmentation 3.3 Consumption patterns and trends PRODUCTION 4.1 Honey 4.2 Beeswax IMPORTS 5.1 Total imports 5.2 Imports by product group 5.3 The role of the developing countries EXPORTS6.1 Honey 6.2 Crude beeswax an other insect waxes 6.3 Beeswax and other insect waxes TRADE STRUCTURE 7.1 EU trade channels 7.2 Distribution channels for developing country exporters PRICES AND MARGINS 8.1 Prices and margins 8.2 Sources of price information OPPORTUNITIES FOR EXPORTERS 6 9 9 12 13 15 15 16 17 18 18 19 20 20 29 32 33 33 34

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37 37 38 39 39 39 41 42 42 46 4748 49 50 51 52 53 55 58

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APPENDICES 1 Detailed import/export statistics 2 Standards organisations 3 Sources of price information 4 Trade associations 5 Trade fair organisers 6 Trade press 7 Business support organisations 8 Other useful addresses 9 List of developing countries 10 List of Netherlands importers and most important EU importers 11 Useful Internet sites

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REPORTSUMMARY
This EU market survey profiles the EU market for honey and beeswax. The emphasis of the survey lies on those products, which are of importance to developing country suppliers. The major national markets within the EU for honey and beeswax are Germany, France, Italy and the United Kingdom. These countries will be highlighted together with The Netherlands. The survey includes contact details ofimporters, trade associations, and other relevant organisations. Furthermore, statistical market information on production, imports and exports and information on trade structure, prices and margins is provided. As an exporter, you need this information in order to formulate your own market and product strategies. To assist you with this, CBI has developed a matching EU Strategic Marketing Guide‘Honey and beeswax’. It offers a practical handbook for exporters engaged, or wishing to engage, in exporting honey and beeswax to the European Union. It aims to facilitate exporters in formulating their own market and product strategies, through the provision of practical information and a methodology of analysis and ready-to-fill-in frameworks. As mentioned above, statistical market information onproduction and trade, and information on trade structure, prices and margins, which is required for the ready-to-fill-in frameworks, can be found in this EU Market Survey. Market research This EU Market Survey and the EU Strategic Marketing Guide serve as a basis for further market research: after you have read this survey and then filled in the frameworks in the strategic marketing guide, it...