Análisis FODA (Ingles)

SWOT ANALYSIS
SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective.
A SWOT analysis must first startwith defining a desired end state or objective. A SWOT analysis may be incorporated into the strategic planning model.
Identification of SWOTs is essential because subsequent steps in the process of planning for achievement of the selected objective may be derived from the SWOTs.
First, the decision makers have to determine whether the objective is attainable, given the SWOTs.
If the objectiveis NOT attainable a different objective must be selected and the process repeated.

The SWOT model
A SWOT analysis process generates information that is helpful in matching an organization or group’s goals, programs, and capacities to the social environment in which it operates. The ‘SWOT’ itself is only a data capture exercise – the analysis follows later.
 Strengths: positive tangible andintangible attributes, internal to an organization and within the organization’s control.
 Weaknesses: internal factors within an organization’s control that detract from the organization’s ability to attain the desired goal. Which areas might the organization improve?
 Opportunities: external attractive factors that represent the reason for an organization to exist and develop. Whatopportunities exist in the environment, which will propel the organization? Identify them by their ‘time frames’.
 Threats: external factors beyond the organization’s control which could place the organization mission or operation at risk. The organization may benefit by having contingency plans to address them if they should occur. Classify them by their severity and probability of occurrence.
Internaland external factors
The aim of any SWOT analysis is to identify the key internal and external factors that are important to achieving the objective. These come from within the company's unique value chain. SWOT analysis groups key pieces of information into two main categories:
1. Internal factors: The strengths and weaknesses internal to the organization.
2. External factors: The opportunitiesand threats presented by the external environment to the organization.
The internal factors may be viewed as strengths or weaknesses depending upon their impact on the organization's objectives. What may represent strengths with respect to one objective may be weaknesses for another objective. The factors may include all of the 4P’s (product, price, place, promotion); as well as personnel,finance, manufacturing capabilities, and so on. The external factors may include macroeconomic matters, technological change, legislation, and socio-cultural changes, as well as changes in the marketplace or competitive position. The results are often presented in the form of a matrix.
It is important to note the strengths and weaknesses are intrinsic value-creating skills or assets, or the lack of,relative to competitive forces. Opportunities and threats are external factors which are not created by the organization, but emerge as a result of the competitive dynamics caused by future gaps in the market.








Análisis FODA
El análisis FODA es un método de planificación estratégica para evaluar las fortalezas, debilidades,Oportunidades y Amenazas que participan en un proyecto o enun negocio. Se trata de especificar el objetivo del negocio o proyecto y la identificación de los factores internos y externos que son favorables y desfavorable para alcanzar dicho objetivo.
Un análisis FODA debe comenzar con la definición de un estado final deseado u objetivo. Un análisis FODA se pueden incorporar en el modelo de planificación estratégica.
Identificación de (FODAs) es...