Apple Essay

Apple with and without Jobs

Business Economics
Sergio Rountree

Table of contents:
Introduction 3
What Jobs left us 4
The Jobs process continues 5
The success of the Ipad and all the otherproducts 6
Keep Growing 7
Conclusion 8

Introduction
Actually, a lot of corporations with a wide capital exist around the world that develops software and hardware, but Apple Inc. is considered the most important one in this sector.Apple Inc. has its origin in Apple Computer, which was founded in 1976 by Steve Jobs and Steve Wozniak, with the launch of the Apple I, that marked the beginning of an era where the idea of a personal computer started to take form and during the next decades, Apple was the pioneer in the development of these technologies because of the work of Jobs until 1985, when the CEO John Sculley retired Jobsof his position, who left Apple to found NeXT Inc. But in 1996 he was hired again to help fixing the problems that the operative system that Apple used, and in 1997, he became the new CEO.
The next years after the return of Jobs, marked an important reconstruction of the business plan of Apple, and the introduction of constant new products, that way Apple improved by the hand of Steve Jobs, until2011 when he left his position to Tim Cook, remaining as an assistant, until his death on October of 2011.
It is known that Jobs left the future of his company planned for some years, it is even believed that he design some products for Apple to improve even after his death, also some sort of insurance money that would help the company to survive for some years if it was needed; but in general,it is believed that Jobs represented the “magic” in Apple, that its not seen in Tim, and that this might mean some low sales because of the lack of amusement in the new product presentations, instead of the show that was watching Steve on a press conference introducing a brand new product, and all the previous process of the launch, involving all the new hidden characteristics, only knowing thename of the product, increasing highly the interest of the public to know and acquire the newest product, being sure that it would be something they have never seen.
With the death of Jobs, surges the question of Apple future and this is why in the following pages, I will analyze the economic performance of Apple with and without Jobs, based on the opinions of experts of the subject and dataproportioned by the tax statements of Apple.

What Jobs left us
Jobs, of course, wasn’t just the tech business’s grand master of getting nitpicky little details right. He also excelled at big-picture stuff: from the Mac to the iPod to iTunes to the iPhone to the iPad, he spearheaded far more industry-shifting new products than anyone else in the business. (By HarryMcCrackenOct.05,2012)
To think ofApple without Jobs is difficult, since a big part of the consumers think that while not all Apple products are based on own ideas, Steve Jobs and Apple knew how to develop and present them to the public, creating a big interest and new consumerism necessities, which assured the success of these products.
It can’t be said that the products developed under the command of Jobs weren’t flawless, butthe way these problem were confronted was very different to the actual way; on Jobs command, the reception problem of the iPhone 4S didn’t generate a huge controversy, but the error made on the Apple Maps during the charge of Tim Cook, was a huge strike on the reputation of Apple, that even generated the sacking of the people responsible, and a considerable decrease of the value of their actions;...