Bacardi Mojito

Deals Guide for Businesses | Alpha

Deals
Create unique social experiences for friends to enjoy together
Experiences like shopping, dining, or going to a movie are more fun with friends and family. Help your business stand out from the crowd with deals that people can enjoy with their friends. Deals encourages people to share their excitement about your business. This creates incredibleword-of-mouth for your business and can help you build longlasting relationships with your customers. Read on to learn more about how you can create memorable experiences on Facebook.

Note: Deals is in a limited alpha and is only available in San Francisco, San Diego, Dallas, Austin, and Atlanta. The product, product availability, and pricing are all subject to change in the future.

Deals Guidefor Businesses | Alpha

Why use Deals?
Create experiences that make people remember your business, not just a discount.

Let Facebook do the marketing for you
We’ll use organic tools on the site to spread information about your deal naturally, run ads for you, email people about what you’re offering, and drive traffic to your business’s Facebook Page.

Build loyalty and drive repeatbusiness
Every part of the Deals product is tied to people and their friends. Use Deals to make your business a place where loyal customers want to bring their friends.

Reach new customers
There are over 500 million people on Facebook and they are looking for interesting things to do with their friends. Use Deals to put your business in front of people as they make these decisions.

Get people torecommend your business to their friends
People are already telling their friends on Facebook about their favorite things, including local businesses. Deals is a new way to spread these word-of-mouth recommendations for your business.

Friend Bonus
Deals are better with friends, which is why we’ll offer people an additional discount when they buy your deal with a friend.

Deals Guide forBusinesses | Alpha

What will my deal look like?
Your deal will live on your main Facebook Page. This makes it easy for current fans to see what you’re offering.

This is your deal title and value. Buy Now – This takes people through a simple purchase flow where they can buy your deal using their credit card or existing Facebook Credits. Deals can also be purchased as gifts. Share – This letspeople send a message about your deal to their friends, or post your deal to their Wall. Like – This enables someone to express interest in your deal. Liking a deal generates News Feed stories and notifications, which helps spread the word about your deal. Thumbnail images show people which of their friends have liked or bought your deal.

We’ll use a relevant and compelling image. We’ll includedetails, the fine print and redemption instructions.

Manage your comments, listen to what people are saying, and respond to their questions.

Note: Event Deals are also available if you’d like to tie your deal to an event on Facebook. We’ll display the location and time of the event at the very top of your deal, and an event box will appear at the bottom showing who has RSVP’d.

DealsGuide for Businesses | Alpha

We’ll distribute your deal in 8 ways
We’ll help you quickly and easily get the word out about your deal so that you can focus on providing a great customer experience. Here’s how:
1. The Facebook Home Page
The Home Page is the first thing that people see when they log on to Facebook. There is a Deals link in the left-hand navigation column, so that people can findand buy your deal easily.

2. The Deals Page
This page shows your deal, along with others that are available for purchase in a given city.

Deals Guide for Businesses | Alpha

We’ll distribute your deal in 8 ways (cont.)
3. Sponsored units
Your deal will be eligible to appear in a Sponsored Deals unit on the right-hand side of the Home Page. This unit shows people friends that have...