Dieses

Quarter 4 2011

Quarter 1 2012

INSIDE: Global Advertising Trends Trends by Media Type & by Category Sample of Full Report

Quarter 1 2012

© The Nielsen Company, 2012 p y, This report, in full or in part, cannot be reproduced or transmitted in any form or by any means without written permission of Nielsen, Media Group, Global AdView. While every effort has been made in the preparationof this report to ensure accuracy of the content, Nielsen, Media Group, Global AdView, cannot accept any liability in respect of errors or omissions or for any losses or consequential losses arising from such errors or omissions. R d i i Readers will appreciate th t th contents are only as up-to-date as th i ill i t that the t t l t d t their availability and compilation and printing scheduleswill allow, and are subject to change during the natural course of events.

WORLD TRENDS
Year to date

Global Advertising Trends
Year to date
Main Events • Global consumer confidence increased five index points to 94 in Q1 2012, according to global consumer confidence findings from Nielsen • The eurozone economic crisis remained at the forefront of news during the first quarter, with theSpanish banking crisis and Greece’s continued turmoil topping headlines well into the second quarter • Though the Middle East has stabilized somewhat regionally, the war in Syria continues—having knock-on effects to neighboring countries YEAR ON YEAR % CHANGE BY MONTH Main Facts • After a strong finish to 2011, global advertising spend continued to rise in the beginning of 2012: up 3.1 percent t •Dollars devoted to ads in emerging markets increased at a faster rate than global ad spend as a whole • Asia Pacific saw a significant cool-down to growth at +1.7 percent in Q1—due to i Q1 d t a notable d li i t bl decline in spending in the Chinese ad market ADVERTISING EXPENDITURE TREND
Million USD

MACRO ECONOMIC TRENDS
• GDP (constant prices)* + 3.5% • Consumer Prices** + 4.0%

• NielsenConsumer Confidence Index: 94** (+5 compared to Q4 2011) *2012 vs 2011 forecasts **Q1 2012 survey

Copyright © 2012 The Nielsen Company.

6

Global ad spend increases 3 1% in 3.1% Q1
After a strong finish to 2011, global advertising spend continued to rise in the beginning of 2012: up 3.1 percent compared to the same p p period last year.* Overall global ad spend in Q1 2012 grew to $128billion USD. Dollars devoted to ads in emerging markets increased at a faster rate than global ad spend as a whole. The Middle East and Africa was up 23.3 percent as advertisers turned to budding and stabilizing economies there. In particular, Egypt saw ad spend growth of 67 percent in Q1 following last year’s Arab Spring. Latin America also saw significant

year-over-year growth of 9.6 percent.Asia-Pacific grew 1.7 percent, a small increase following large gains in recent years. “Advertisers continue to recognize the potential of emerging markets like Latin America and Africa as they look to reach new customers,” said Randall Beard, EVP, Advertiser Solutions, Nielsen. “These markets have proven their resilience through the down economy, and many consumers now wield spending power likenever before.” In North America and Europe, the ad market did not experience the same level of increase. North American ad spend grew 2.1 percent. Ad spend in Europe declined slightly (-1.4%), with countries most impacted by the recession the hardest hit. Greece and

Spain, for example, both saw significant declines. On the other hand, France, Germany and Switzerland drew more ad dollars than lastyear. Europe was the only region to see a decrease in ad spend. Trends to Watch While ad spend increased only slightly in January compared to last year, the year-over-year change grew steadily in the subsequent months. By March 2012, global ad spend was 4.5 percent higher than in March last year. Market conditions and political unrest last year may have contributed to lower spending last y ,...