English

Summary “Monitoring the internet”
Nowadays, Internet is one of the most powerful tools to get some information. For this reason, in this net flow thousands of data every day. Who is the real ownerof all information that is signed in on the web? There are lots of intermediaries which can access to the information and it is given them freely.
In the past, only two people know the informationthat was sent in a letter. Currently, there are sent thousands of messages through the Internet without knowing who is reading it.
Privacy barriers are being crossed and people don’t mobilize toavoid it. The government can access to information that you have post on the web and meddle in your web messages.
According to Internet World Stats (based on Nielsen reports), internet usage hasincreased 528,10 % since 2000. Nowadays there are 2.267.233.742 people using internet every day in the world.
People post their images, messages, personal information, bank details on the web and they don’tknow who is using this information.
People don’t mind about sending e-mails by an external server like Hotmail but they don’t realize that all the information provided in this e-mails is not ontheir computer.
I think that it’s important to be aware of who has our information and what information we are willing to provide. For example, Google is one of the most powerful companies in the world.They have all the information about people and it could become a potential company of marketing services.
They know all the topics that we are interested in, they have our personal e-mails and theircontent. Why marketing research companies like Nielsen or TNS should spent money on doing market research? Google has all the information for “free”, without doing any effort.
The new marketingstrategy for the companies is to offer signing in on their web. The user gives all his information to the company in exchange for some product offer. The user is satisfied with his new acquisition and...