Guia Para Branding

blog.kissmetrics.com

16/10/2012 01:40

The Ultimate Guide to Online Branding and Building Authority Part 1

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hat is the difference between online branding and building authority? Some would consider it the same thing, but in reality it can be two completely different processes. Online branding is a way to get more exposure for your brand on all levels of online marketing, especiallysearch and social. Building authority takes online branding to the next level by making each online presence for a brand authoritative. It goes beyond just about creating a blog or social media account. The following are ways you can build your online brand as well as your authority.

• Infographics • Videos • Industry Interviews Awesome content will show fans of your industry that you knowyour stuff and therefore are the brand to go with for their business needs. A great example of this is the blog you are reading right now – KISSmetrics has infographics that have been tweeted and liked over 3,500 times (see The Science of Social Timing) and posts that have been viewed on StumbleUpon over 7,000 times (see Increasing Traffic with StumbleUpon). There are two great fears that brands havewhen it comes to blogging. One is that they won’t have anything to blog about, and this is a complete myth. Everyone can find something to blog about. You just have to expand your definition of the target audience. Imagine you had a bait shop. You probably won’t get a lot of attention if you’re writing about worms and crickets all the time, but you will if you think about broader topics thatwould interest the people likely to shop at a bait shop. You can blog about the Deadliest Catch or River Monsters to grab fans of those programs. Or you can blog about environmental issues to grab environmentalists. Just think bigger! The other fear is that they will be giving away “trade secrets” and lose their business. This one is especially common within industries like SEO, where a brand mightfeel like giving out ten steps to link building will give their customers the info they need to just do it themselves. But this just isn’t true. I have found that most of the time, if you give a complex, in-depth tutorial, a potential customer will see that your brand has the knowledge to do the service,

Start a Blog with Awesome Content
Blogs are beneficial for brands for three reasons. Firstof all, blogs help you rank well in search engines – Google loves fresh, unique content on websites that are constantly updated. If you’re looking to meet this goal, be sure to use WordPress – Matt Cutts, the public face of Google, says that “WordPress takes care of 80-90% of SEO” in his SEO for bloggers presentation (see slide #12).
http://blog.kissmetrics.com/guide-to-online-branding-1/

Next,blogs provide for great content to share on social media networks. It’s hard to get traction if your just sharing product and sales pages. But if you’re sharing informative blog posts about your industry, you’re likely to get a lot of traffic and social shares. Finally, great blogs can help your brand build authority in your niche. This is where you go above and beyond cookie cutter posts thattalk about your product to creating awesome content in the form of: • Tutorials

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The Ultimate Guide to Online Branding and Building Authority Part 1

16/10/2012 01:40

but they won’t have the time or resources to do it for themselves. Hence, they’ll go with you because they feel confidentthat your brand has the expertise demonstrated in the content provided on the blog. The key with your brand’s blog is to make sure that it is apparent who is behind the content. Whether you have your blog on your domain (yourbrand.com/ blog), as a subdomain (blog.yourbrand.com), or as a separate site (yourbrandblog.com), be sure that it is matched to your brand. Check out Southwest’s site and...