Ingles Wrf

Páginas: 2 (337 palabras) Publicado: 18 de diciembre de 2012
Catalan consumers are becoming more prices conscious, less brand-loyal and generally harder to please. But consumer goods companies will have to work harder to satisfy increasingly discerning andsophisticated Catalan consumers. The conventional wisdom that Catalan consumers are more brand-driven than shoppers in more developed markets remains true. But the importance of brands, and brand loyaltyspecifically, is falling as the choices facing consumers multiply. Catalan shoppers are markedly more value-conscious than last year, and loyalty to particular brands is waning. But the weakening ofbrand loyalty could be good news for foreign companies, because shoppers are less nationalistic in choosing a brand. Companies should compete at one or both ends of the market.

Dear Ms Liz,
Firstof all thank you for your email. Next, I wanted to give some suggestions to increase product sale. The first is to try to reach an agreement with leading German supermarket to distributing ourproduct. Another suggestion is to improve the packaging of our product with a more modern look.
Jan's are doing a great job, but why alone? You could put one more representative to distribute work andincrease business performance.
That's all, I hope that increase product sales in Germany, in contrary cases could use discounts and special offers.

Dear Mr David,
I send this email to explain andreport on the actions that will be used for the marketing campaign for the new product.
First, the new product is intended for young consumers so the campaign will use models aged between 18 and 25years. With these youngsters will record a TV ad will be issued in TV and internet, also photographic reportages. The product price is affordable and can be purchased in stores or over the Internet.
Aftermuch work we have decided that these will be the main marketing actions. We have also thought that after the launching stage of the product we may take further action to boost the bandages. I hope...
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