Market place manual en ingles

Web Marketplace
Student Manual

Integrated Business Management

Marketplace business simulation, Student Manual, Integrated Business Management

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Table of Contents for Marketplace Help File
A. Introduction to Marketplace
1. Introduction 2. Game Scenario 3. How to Win

B. Chapter 1: Player Activities
1. Introduction 2. Fuctional Organization of the Executive Team 3. Goals andStrategic Direction 4. Company Name 5. Table 2-1: Decisions to be Made by Quarter 6. Executive Briefings

C. Chapter 2: Market Research
1. Introduction 2. Initial Research: Market Opportunity Analysis (MOA) 3. Types of Information Available 4. Precision of Survey Data 5. Interpreting the Survey Data 6. Understanding What Customers Value 7. Test Marketing: Feedback and Control 8. End UserFeedback: Fast Tests 9. Competitive Benchmark

D. Chapter 3: Brand Management
1. Introduction 2. Brand Management Decisions 3. Brand Design 4. Match Up Benefits and Features 5. Consider the Price the Market Will Bear 6. Evaluate the Effects of Brand Design on Production 7. Test Market 8. Brand Name 9. Research and Development 10. Licensing R&D

Ernest R. Cadotte Copyright © 2003www.marketplace-simulation.com

Marketplace business simulation, Student Manual, Integrated Business Management

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E. Chapter 4: Advertising
1. Introduction 2. Planning the Advertising Program 3. Ad Copy Design 4. Deceptive Advertising 5. Media Placement 6. Advertising Effectiveness

F. Chapter 5: Sales Office
1. Introduction 2. Territory Development 3. Sales Office Management 4. Brand Selection 5. BrandPrice 6. Costs of Manufacturing and Operations 7. Price Elasticity 8. Competitive Prices 9. Price Rebate 10. Sales Order Priority 11. POP Displays 12. Sales Force Management 13. Number of Sales People 14. Target Market Specialty 15. Brand Promotions 16. Special Sales Force Programs

Ernest R. Cadotte Copyright © 2003 www.marketplace-simulation.com

Marketplace business simulation, StudentManual, Integrated Business Management

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G. Chapter 6: Manufacturing
1. Introduction 2. Plant Location 3. Fixed Plant Capacity 4. Forecasting Capacity 5. Seasonality 6. Operating Plant Capacity 7. Production Scheduling 8. Market Pull to Determine Production Schedule 9. Daily Production Schedule 10. Target and Replenishment Points 11. Quality Improvement 12. Quality Strategy Options 13. KeyQuality Questions 14. Quality Decisions by Quarter 15. Quality Improvement Decision Example 16. Table 6-1: Important Quality Improvement Decisions 17. Table 6-2: Illustrating Costs for Components 18. Table 6-3: Examples of Quality Decisions for Components

H. Chapter 7: Accounting
1. Introduction 2. Accounting Statements 3. Pro Forma 4. Activity Based Costing (ABC) 5. Financial Planning andAnalysis 6. Earning a Profit 7. Bankruptcy 8. Independent Auditor

I. Chapter 8: Finance
1. Introduction 2. Funding Sources 3. Equity 4. Debt Financing 5. 3 Month Certificate of Deposit 6. Depreciation 7. Payment to Business Partners

Ernest R. Cadotte Copyright © 2003 www.marketplace-simulation.com

Marketplace business simulation, Student Manual, Integrated Business Management

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J.Chapter 9. Guidelines for Preparing the Tactical Plan for the Business Plan
1. Introduction 2. How to Proceed? 3. Working the Details

K. Chapter 10. Guidelines for Preparing Pro Forma Financial Statements for the Business Plan
1. Introduction 2. Working the Details Marketplace FAQs are available at: http://www.marketplace-simulation.com/support/faqweb-team.html

Ernest R. Cadotte Copyright© 2003 www.marketplace-simulation.com

Marketplace business simulation, Student Manual, Integrated Business Management

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Introduction to Marketplace
A vast array of decisions must be made to compete in Marketplace. These decisions are patterned after real-world decisions made by new venture firms. Each decision has been limited to its most important dimensions in order to keep the...