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Australian ATM Market Study 2008 Sample Report Content

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Australian ATM Market Study – Report Contents
Executive Summary Objectives and Methodology Deployment Statistics Transaction Statistics Deployment Economics Infrastructure Functionality & Features Security & Fraud Service Levels Business Model Direct Charging Outlook Strategy

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Objectives and Methodology
The study objectives are to provide meaningful:
Benchmarking data on deployment economics Market share data (devices, transactions, vendors) Analysis of industry trends and issues (e.g. direct charging, security, functionality) Insight into industry structure and dynamics

Outline of study methodology
Survey approach Number of ATM deployerssurveyed by deployer category List of industry vendors and experts surveyed

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ATM Deployment Statistics
Industry Overview
Market Share by ATM operator (or deployer category)
– – – – Acquired Driving Deployed/owned Branded (financial institution vs independent vs network)

SAMPLE REPORT

Branch vs Off-Premise % Bank vs Non-Bank FI vs Independent Deployer %Deployment Statistics (number of devices deployed)
History Network configuration
– – – – – – Device manufacturer/model Device operating system (proprietary/open systems by vendor) Communications type (leased line, dial-up, wireless, broadband) Cash replenishment (3rd party CIT service provider, branch staff, merchant funded) Geographic location (state, metro/regional/remote) Number of ATMs vnumber of locations

Trend Analysis

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ATM Transaction Statistics
Industry Overview
Market Share by ATM operator (or deployer category)
– – – – Acquired Driving Deployed/owned Branded (financial institution vs independent vs network)

SAMPLE REPORT

Branch vs Off-Premise Bank vs Non-Bank FI vs Independent Deployer

Transaction Volume Statistics
History andCurrent Year Transaction Volume Analysis
– – – – – – Total transactions (number) by deployer category Monthly average per ATM by deployer category Monthly average transactions (number) per ATM by offpremise vs branch sites by deployer category Transaction type % (withdrawals, balance enquiry, declines, international card, value added functions) by deployer category Foreign vs on-us % by deployercategory Average withdrawal value by deployer category

Trend Analysis

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Deployment Economics
Collate data on key revenue drivers
Interchange revenue Transfer pricing revenues for on-us transactions Other revenues

SAMPLE DETAILED BENCHMARKING REPORT

Collate data on key cost drivers
Merchant site recruitment Site costs (rentals, rebates)
– – BranchOff-premise

Technology (equipment, systems & software) Cost of capital Installation Maintenance
– – – First Line (branch, 3rd party) Second Line Complete Line

Note: The detailed cost/revenue benchmarking information is only available to Sponsors & Subscribers (i.e. survey respondents & sponsors)

Cash
– – Cash handling and storage (branch, 3rd party) Float (funding and sourcing)

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Deployment Economics (continued)
Collate data on key cost drivers (continued)
Telecommunications
– – – – – Leased line Dial-up Wireless VPN DSL

SAMPLE REPORT

ATM monitoring Help desk Transaction processing
– – – Device driving and management Transaction switching Acquiring and settlement

Fraud and theft ATM centre management Brand, marketing, promotion

Reportaggregated results
Per transaction and per device Industry classification Location type (branch, off-premise)

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Infrastructure
Services outsourced to 3rd party providers Switching infrastructure platform
Hardware Software

SAMPLE REPORT

Device driving infrastructure platform
Hardware Software

Communications infrastructure (by vendor)
Transactions...