Marketing

Chief Marketing Officer Description

The Chief Marketing Officer or CMO is the person in the organization responsible of the marketing activities within a company and works as an interface betweenthe company and the customer, participating in almost all the activities in the production or service delivery process and being responsible of the product development, communications and salesdepartments in most of the cases.

Considering the role of the CMO in a multinational company like a large international car manufacturer for example, the role of the CMO is to participate in all theprocess from the identification of the target market and market segmentation to the design, development and pricing strategy of the new product, the definition of how the new product is going to be sold,the communication and promotion of the new product and the public relation activities.

The following table summarizes the main responsibilities of the CMO, which are as follows:

On the otherhand, considering the role of a CMO in a startup company it covers the same areas although it has less activities and responsibilities due to the size of the company and the fact that the CMO doesn’thave the resources in a company that is just starting operations.

However, to achieve the success of the company and to accomplish the objectives and needed results it is important to make some keyactivities like the identification of the target market, its characteristics and needs to be satisfy and base on that information to design and develop the offering, define its price, distributionand communication strategy and finally to keep track of the satisfaction of the customers and the communication to the general public.

The following table summarizes the main responsibilities of theCMO, which are as follows:

In addition of the responsibilities of the CMO considering the size of the company that is working for and the consideration of the brand presence and recognition, it...