Modelo 5 Fuerzas
Presentation by Vera Sacharin ISSAS 2010 Methods Bazaar
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Acknowledgements
• • • • • • • Klaus Scherer Véronique Tran Tanja Bänziger Tanja Wranik ChristelleChrea Christian Mumenthaler Katja Schlegel
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Measuring Emotions
• Self report • Physiology • Observation of behavior
http://www.geo-reisecommunity.de/bild/81165
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Comparison ofMeasures
• Closed response format • Challenges
– Specificity
• Adequate number of items
– Integration with other measures / manipulations
• Technology
– Usability
• Clear • Appealing,particularly for repeated measures used in emotion regulation research
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Assessment Tools – Word List
Many items Technology Usability
PANAS X (Watson & Clark, 1994)
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Assessment Tools -Manikins
Few items Technology Usability
Self Assessment Manikin Test (Lang, 1985)
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Assessment Tools – Animation
Medium # items Technology Usability
Product Emotion Measuring Instrumentv7.0 (PrEmo, Desmet, 2003)
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Geneva Emotion Wheel (GEW)
(Scherer, 2005)
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GEW: Many Items
• 20 items • Double labels
• “No emotion” response field • “Other emotion” responsefield • Intensity rating • Better to express feelings than PrEmo (Caicedo & van Beuzekom, 2006)
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GEW: Technology
• Similar to word list • Low tech • Different language versions
Tran,1998
Longhi, Pereira, Bercht, & Behar, 2009
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GEW: Technology
• Similar to word list • Low tech • Different language versions • Item choice flexible
Scherer, 2005
Bänziger & Scherer,in press
Caicedo & van Beuzekom, 2008
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GEW: Usability
High control
Underlying two dimensional structure • Pleasantness neg • Control should facilitate usability
pos
Low control12
GEW: Usability
• Empirical
– Clear to understand – Appealing visual design – Preferred by majority over PrEmo (Caicedo & van Beuzekom, 2006) – Useful also under time pressure and...
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