Modelo 5 Fuerzas

Páginas: 2 (392 palabras) Publicado: 19 de diciembre de 2012
The Geneva Emotion Wheel
Presentation by Vera Sacharin ISSAS 2010 Methods Bazaar
1

Acknowledgements
•  •  •  •  •  •  •  Klaus Scherer Véronique Tran Tanja Bänziger Tanja Wranik ChristelleChrea Christian Mumenthaler Katja Schlegel
2

Measuring Emotions
•  Self report •  Physiology •  Observation of behavior

http://www.geo-reisecommunity.de/bild/81165

3

Comparison ofMeasures
•  Closed response format •  Challenges
–  Specificity
•  Adequate number of items

–  Integration with other measures / manipulations
•  Technology

–  Usability
•  Clear •  Appealing,particularly for repeated measures used in emotion regulation research

4

Assessment Tools – Word List
Many items Technology Usability

PANAS X (Watson & Clark, 1994)

5

Assessment Tools -Manikins
Few items Technology Usability

Self Assessment Manikin Test (Lang, 1985)
6

Assessment Tools – Animation
Medium # items Technology Usability

Product Emotion Measuring Instrumentv7.0 (PrEmo, Desmet, 2003)

7

Geneva Emotion Wheel (GEW)

(Scherer, 2005)

8

GEW: Many Items
•  20 items •  Double labels

•  “No emotion” response field •  “Other emotion” responsefield •  Intensity rating •  Better to express feelings than PrEmo (Caicedo & van Beuzekom, 2006)
9

GEW: Technology
•  Similar to word list •  Low tech •  Different language versions

Tran,1998

Longhi, Pereira, Bercht, & Behar, 2009

10

GEW: Technology
•  Similar to word list •  Low tech •  Different language versions •  Item choice flexible
Scherer, 2005

Bänziger & Scherer,in press

Caicedo & van Beuzekom, 2008

11

GEW: Usability
High control

Underlying two dimensional structure •  Pleasantness neg •  Control should facilitate usability

pos

Low control12

GEW: Usability
•  Empirical
–  Clear to understand –  Appealing visual design –  Preferred by majority over PrEmo (Caicedo & van Beuzekom, 2006) –  Useful also under time pressure and...
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