Neuromarketing
Páginas: 2 (432 palabras)
Publicado: 4 de septiembre de 2011
This is compressed version of my in comprehensive neuromarketing presentation
created by btoone.com
THEY’RE FIGHTING BACK The control is in their hands
The Next Evolution of Marketing
•The new 1 to 1 marketing paradigm:
The marketing with meaning
• Demographics is out Behavior/cognitive is IN
marketing that people choose to engage with. Marketing that improves people’slives
TRUST
ENGAGE CONNECT
CLIENT
Without trust, you don’t have much of a relationship with your customers.
What some leaders have done to engage their audience: a true display of marketingwith meaning
•The hierarchy of meaning:
The foundations of this model are:
Targets vs. People
Audience vs. Generation
The socio-consumer
sociological shopping
Also calledALTERconsumer , one with a desire to attribute a sociological meaning to the purchase. They are capable of psycho-analysing the tiniest details before any purchase. They seek products with ethicallabel and how they fit into their personal value system
The new socio-dynamic strategy
This strategy no longer measures the consumption of the brand, nor its subjective opinion, but the differenceit makes in the consumer’s value-system
The new brand ethic strategy not only limits your losses but also helps you avoid the pitfall
Who are these generations?
Do you know who they are?Have you corrected
Connected with them?
• • • • • • • •
What generation are your customers? What language do they speak? How do they behave? What’s their value system? What’s theirtechno-graphic characteristics? How do you connect with them? How do you engage them? How do you win their hearts & minds?
• Marketing and environmental stimuli enter the consumer’s consciousness [and/orsubconsciousness].
“I know that half the money I spend on advertising is wasted, I just do not know which half.”
John Wannamaker (1876)
The major motivational circuit of our actions is the...
created by btoone.com
THEY’RE FIGHTING BACK The control is in their hands
The Next Evolution of Marketing
•The new 1 to 1 marketing paradigm:
The marketing with meaning
• Demographics is out Behavior/cognitive is IN
marketing that people choose to engage with. Marketing that improves people’slives
TRUST
ENGAGE CONNECT
CLIENT
Without trust, you don’t have much of a relationship with your customers.
What some leaders have done to engage their audience: a true display of marketingwith meaning
•The hierarchy of meaning:
The foundations of this model are:
Targets vs. People
Audience vs. Generation
The socio-consumer
sociological shopping
Also calledALTERconsumer , one with a desire to attribute a sociological meaning to the purchase. They are capable of psycho-analysing the tiniest details before any purchase. They seek products with ethicallabel and how they fit into their personal value system
The new socio-dynamic strategy
This strategy no longer measures the consumption of the brand, nor its subjective opinion, but the differenceit makes in the consumer’s value-system
The new brand ethic strategy not only limits your losses but also helps you avoid the pitfall
Who are these generations?
Do you know who they are?Have you corrected
Connected with them?
• • • • • • • •
What generation are your customers? What language do they speak? How do they behave? What’s their value system? What’s theirtechno-graphic characteristics? How do you connect with them? How do you engage them? How do you win their hearts & minds?
• Marketing and environmental stimuli enter the consumer’s consciousness [and/orsubconsciousness].
“I know that half the money I spend on advertising is wasted, I just do not know which half.”
John Wannamaker (1876)
The major motivational circuit of our actions is the...
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