Plan De Marketing. Paradores. (Inglés)

Plan de Marketing. Paradores Granada.


























































1. INTRODUCTION PARADORES

Through this study is to analyze a hotel chain Paradores. Which is dependent on the Spanish government, only one of its kind in the world, see what has been its evolution, this analysis and see where the market isinside the inn pomegranate, which is where we will focus for this work.
To do this, we will help the different ways to analyze the company. We will do a SWOT analysis, which will detail the threats, strengths and weaknesses of the company, and an analysis of the environment, which MNOs located more so in the position you are today Parador de Granada, its mission, and as should be consolidated inthe market
About Paradores
Paradores de Turismo is a publicly funded limited company with eight decades of history and which currently manages more than 90 hotel establishments thanks to the work performed on a daily basis by its thousands of employees. Many Paradores are located in nature reserves and in historic buildings, such as castles, palaces, convents and monasteries.
Currently morethan 4,300 professionals work for Paradores and the establishments have an average of 63 rooms—sizes which allow for a more personalised attention with a higher degree of quality in the services offered to guests.



As summary and conclusion the Times have changed and also the way of tourism, but the principle of recovering buildings of undoubted historic and artistic interest, providing thevisitor the pleasure of staying between lofty walls, is as valid today as in 1928 or even more.



2. PARADOR DE GRANADA

This Parador is placed in the city of Granada, inside the enclosure of the Alhambra. It is an ancient convent built on the orders of the Catholic Monarchs on top of a Nazrid palace, of which important remains are still conserved, such as the Nazrid Hall.

[pic]1. Parador’ s Mission
The mission is to continue projecting the image of modernity and quality of tourism in the exterior, contributing to the territorial integration, recovery and maintenance of the Historical - artistic Heritage of the country and to the preservation and enjoyment of natural spaces, being simultaneously the engine of the set of the revitalizing actions of zones with limitedtourist or economic movement.

 
2. Strategic Plan 2009-2012
Thus, what is dominant in this Plan is the idea of modernisation and innovation of the establishments on the expansion of the network and establishes an investment, in the next four years, of 168.9 million euros for modernising 19 paradores and the Lodging House of Alcalá de Henares.
The two main axes of this Plan lie intechnological innovation and sustainability (Green Parador project). These are the horizontal Axes of the Plan, the two main proposals, which formulate the strategies and initiatives for the other axes.

2.3 Characteristics of the product
The hotel is characterized for being located in one I build historically.
Between the positive aspects that we can think in the product that it characterizes thehotel
- The quality of the service of restoration.
- The general physical aspect of the establishments and his environment.
Between the most critical there are his high price and the high competitiveness between the hotels of the zone.
· Category:
The inn of grenade is an establishment of 4 star.
· Capacity:
And inn possesses 36 rooms
· Complementary Services:
There exists a greatdiversity of services and complementary activities, from being present at concerts and exhibitions, realizing courses of kitchen, routes astride, hiking, travelling in globe …

2.4 Situation on the market
To observe which the situation of the Parador is, we have chosen the information realized by Hostelmarket in the Yearbook of the Hotel and catering business of 2009. A magazine specialized in...