Resumen Del Libro Bill Gates

PONTIFICIA UNIVERSIDAD CATOLICA DEL ECUADOR
FACULTAD DE CIENCIAS ADMINISTRATIVAS Y CONTABLES
HERRAMIENTAS DE INFORMATICA
EXAMEN FINAL

CHAPTER 1
Information work is thinking work. When thinking and working together are significantly assisted by computer technology, you have a digital nervous system. It consists of the advanced digital processes that knowledge workers use to make betterdecisions to think, act, react, and adapt. Michael Dertouzos of MIT writes that the future " Information Marketplace " will require a large amount of special software and complex combinations of human and machine processes an excellent description of a digital nervous system at work.
As the boss of Microsoft, the world's most successful software company, I played a large part in the birth of theInformation Age. In this book I explain the idea of a digital nervous system the use of information technology to satisfy people's needs at work and at home, just as the human nervous system supports the human mind. I have a simple but strong belief: how you gather, manage, and use information will decide
whether you win or lose.
The best way to put distance between your company and the crowd is todo an excellent job with information. There are more competitors today. There is more information available about them and about the market, which is now worldwide. The winners will be the ones who develop a world-class digital nervous system so that information can easily flow through their companies for maximum and constant learning.
The Information flow is the lifeblood of your company becauseit enables you to get the most out of your people and to learn from your customers.
A digital nervous system it will give you the data to start thinking immediately,
and to see the trends coming at you. A digital nervous system will make it possible for facts and ideas to quickly surface from deep in your organization, from the people who have information about these questions and, it's likely,many of the answers. Most important, it will allow you to do all these things fast.
The first step in answering any hard business question is to look at the facts. It's easier to say this than to do it.
If information management and quick responses made such a basic difference in a traditional industry seventy years ago, how much more difference will they make when they are powered byinformation technology ? A modern car maker may have a strong brand name and a reputation for quality today but it is facing even greater competition from around the world.
All car makers use the same steel and the same machines; they have similar manufacturing processes and they have roughly the same transport costs. Today the tests of success are how well they design their products, how intelligentlythey use information from their customers to improve their products and services, how quickly they can improve their production processes, how cleverly they market their products, and how efficiently they deliver their products and services to customers. All of these processes are rich in information and they benefit from digital technology.
Businesses need to do another kind of work, "informationwork." This phrase comes from Michael Dertouzos, director of MIT's laboratory for computer science, and author of What WillBe. We usually think of information—a letter, a picture, or a financial report—as something that doesn't change. But Dertouzos argues that another form of information is active. Information work is the processing of information by human brains or computer programs.Dertouzos's idea is important. When computers went from simple number-work to modeling business problems, they began to play a part in information work. Even manufacturing firms have always put more energy into information about the work than into the work itself: information about product design and development; about marketing, sales, and supplies; about payments and finance; about cooperating with...