Selling Strategies

*Selling*
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Selling is considered by many to be a sort of persuading "art". Contrary to popular belief, the methodological approach of selling refers to a systematicprocess of repetitive and measurable milestones, by which a salesperson relates his or her offering of a product or service in return enabling the buyer to achieve their goal in an economic way.*Good Selling*

Good selling involves asking questions to elicit the prospect's needs and desires and finding the appropriate product or service that meets those needs and that theprospect is willing to pay for. If good prospecting (qualifying) is done, then the prospect may already be well suited to the product or service and the salesperson simply needs to lead the prospect to acton the desires and needs he/she has.

A good salesperson is much more knowledgeable about their product or service than the prospect could ever likely be and can offer valuable information andinsight to the decision making process.

*Selling strategies*

Selling strategie or technique is the body of methods used in the profession of sales, also often called personal selling.All techniques borrow a bit from experience and mix in a bit of guesswork on the psychology of what motivates others to buy something offered to them.

Broadly, there are a number ofspecific selling strategies that come under the umbrella of sales or selling, including the following:

• Cold calling
• Consultative selling
• Direct selling
• Price basedselling
• Pricing slashing
• Discounting

1. Cold calling

Cold calling is the process of approaching prospective customers or clients, typically via telephone, whowere not expecting such an interaction. The word "cold" is used because the person receiving the call is not expecting a call or has not specifically asked to be contacted by a sales person.

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