Swot Analysis Bosi

| STRENGTHS – S 1. Good product design. 2. Machinery has
Adequate.
3. Ability to meet product quality requirements.

4. Distance from the destination countries.
5. Timely delivery.
6. Skilled labor.
7. After sales service.
8. Cost and quality of domestic raw materials favorable.
9. New alternative for the consumer. Consumers will get a new style or option for the use of formal andsport shoes.
10. New possibility to consumers to purchase products through the Internet information technology

11. Ability to learn and acquire the products and they will be sent to their homes directly.
12. Product quality, safe and with a high degree of aesthetics in its presentation.
13. Modern designs in keeping with the times.
14. Export opportunities.
15. Good Customer Service.
16.We have our own website with which we observe the behavior and trends of our customers.17. Bosi added value has not been implemented by competition. | WEAKNESSES – W 1. Little international recognition.
2. High production costs.
3. Inadequate marketing network.
4. It has no conditions to make alliances with domestic firms.
5. Cost compared to competition in the event of a similar product asthe company has no profits set to be innovative in the product again.
6. It has no commercial television, magazines, and newspapers and billboards that make them known.
7. Product advertising would be quite expensive.
8. It is a difficult product market acceptance because it always offers new fashions and shoes in a matter of people do not change too much.
9. The company is crenate many“sub-brands” causing a problem of decentralization. |
OPPORTUNITIES – O 1. The technology used is appropriate.
2. The process of globalization helps the growth of multinational.
3. Market research allows you to discover new target markets.
4. Ability to produce volumes demanded by international markets.
5. Brand positioning in international markets.
6. Consolidated relationship with foreignclients.
7. Access to favorable labor.

8. Appropriate government support to promote the export activity.
9. Comprise a segment of the population with high purchasing power.
10. Better distribution due to the geographical location of stores, which allows a wide range of hits for the location of new market segments.11. Remains at points of highly trained sales personnel with the aim of providingadvice to customers purchasing a product that best suits your needs. | SO STRATEGIES 1. Promote the purchase of the product. 2. Strengthening its absolute advantage, so its value added. 3. Customer saturates promoting the product through both physical and electronic advertising. 4. Enhance the online services so that the customers don’t have to move to the stores. 5. Improve theVIP card so that the customers can get the products of the company by credit and also to get discounts. 6. Create a different service for the people who are not buying so that those people could get entertainment while the others are buying. 7. To sponsor enterprise events such as receptions or launching events to make the customer closer to the company. 8. Create new products with higheradded value and with higher prices to reach in a better way the customers with higher income. | WO STRATEGIES 1. Look for potential International investors who might be interest in the business. 2. Leveraging resources and other electronic communication channels to publicize the product. 3. Strategic alliances with equipment suppliers achieving a percentage share. 4. Create InternationalAlliances with suppliers in order to reduce the manufacturing costs. 5. The globalization and its advantages the company could create a marketing plan with lower costs. 6. Companies like Lacoste or Thommy are a very strong competition for Bosi because those are international companies that use the same materials as Bosi does, but the prices are too high, so Bosi have to segment the market...