Swot & Tows Analysis Nokia
Páginas: 17 (4197 palabras)
Publicado: 7 de enero de 2013
BMHS
November
11
Strategic Planning & Management
08
Fall
Assessment 1
Word Counting: 2,715
INTRODUCTION
Most people think that Nokia is Japanese because of the name, but the truth is that the company is the biggest enterprise in Finland. And while Nokia is now a pioneer in the mobile communications market, its first operations were as a forestry company in1865.
In the past 150 years, Nokia has evolved from a riverside paper mil in Finland, to a global telecommunications leader. How and why does a company goes from manufacturing rubber boots and car tyres to electricity generators, TVs fabricators to a telecommunications pioneer? Just like any other successful company, Nokia implemented one of the best strategies yet: innovation and adaptability,changing with the times, disrupting the status quo is what they have always done. It is obvious that what characterizes the history of Nokia is being extraordinary at adapting itself to the current market and building competitive advantage on the base of its past experience. Nokia is a great example of all the benefits that can be achieved by from adaptability and strategic flexibility.
Sincethe beginning of its operational life, Nokia has applied a product differentiation strategy over its competitors, by giving not only quality products, but also physically different from the others, when they were manufacturing rubber boots they started to produce coloured boots instead of just following Henry Ford’s standard: “ You can choose any colour you want as long as it is black”
(PantzarMika; Ainamo Antti; November 2001; Nokia- The surprising Success of Textbook Wisdom, Academy of Finland and Liikesivistysrahasto / The Finnish Foundation for Business Studies; http://www.valt.helsinki.fi/sosio/tyt/artikkelit/pantzar1.htm seen on 15/11/11 at 3:02PM)
“Commitment to diversity is just part of what we call the Nokia Way – the core values and shared philosophy that make our companytick. Creativity, empowerment, openness, collaboration, and consideration for people and the environment – these are all integral to the way we do business. But above all, it’s about being human in everything we do – respecting and caring, even in tough business situations.”
(NOKIA, Doing things the Nokia way, Nokia Global,http://www.nokia.com/global/about-nokia/company/about-us/culture/our-people-and-culture/ seen on 15/11/11 at 2:24PM).
In this report a SWOT analysis on the Nokia Company will be done in order to examine and determine all the strategies that the company has implemented through the years, what have they done wrong and the opportunities that they have to become even more successful.
NOKIA: Connecting People
SWOT
STRENGHTS
1. Global presence
Nokia isthe third largest mobile devices producer after Apple and Samsung as the market share is concerned, in spite of losing market in recent years. According to the company’s research, it had 32% market share in providing telecommunications devices by the end of 2010. It has a global presence all over the world, it owns one of the largest distribution networks in the industry with over 650,000retailing points worldwide besides its online sales.
(Datamonitor; 2011; Nokia Corporation SWOT Analysis; Datamonitor; http://ehis.ebscohost.com/eds/detail?vid=3&hid=6&sid=348651de-e3ae-4a3b-b4ff-fcd4cfa3b445%40sessionmgr114&bdata=JnNpdGU9ZWRzLWxpdmU%3d#db=buh&AN=65542259 Seen 15/11/11 at 5:06 PM)
2. Innovation & Adaptability
As mentioned in the introduction, Nokia hasevolved from a rubber company to the giant telecommunications that is up today, Nokia has realized that in order to stay competitive, they have to seize opportunities in growing markets.
The degree of innovation that Nokia possess is such that in 2009, they decided to give away some of its unused ideas in a bid to see if other companies could implement them in order to make money.
*...
November
11
Strategic Planning & Management
08
Fall
Assessment 1
Word Counting: 2,715
INTRODUCTION
Most people think that Nokia is Japanese because of the name, but the truth is that the company is the biggest enterprise in Finland. And while Nokia is now a pioneer in the mobile communications market, its first operations were as a forestry company in1865.
In the past 150 years, Nokia has evolved from a riverside paper mil in Finland, to a global telecommunications leader. How and why does a company goes from manufacturing rubber boots and car tyres to electricity generators, TVs fabricators to a telecommunications pioneer? Just like any other successful company, Nokia implemented one of the best strategies yet: innovation and adaptability,changing with the times, disrupting the status quo is what they have always done. It is obvious that what characterizes the history of Nokia is being extraordinary at adapting itself to the current market and building competitive advantage on the base of its past experience. Nokia is a great example of all the benefits that can be achieved by from adaptability and strategic flexibility.
Sincethe beginning of its operational life, Nokia has applied a product differentiation strategy over its competitors, by giving not only quality products, but also physically different from the others, when they were manufacturing rubber boots they started to produce coloured boots instead of just following Henry Ford’s standard: “ You can choose any colour you want as long as it is black”
(PantzarMika; Ainamo Antti; November 2001; Nokia- The surprising Success of Textbook Wisdom, Academy of Finland and Liikesivistysrahasto / The Finnish Foundation for Business Studies; http://www.valt.helsinki.fi/sosio/tyt/artikkelit/pantzar1.htm seen on 15/11/11 at 3:02PM)
“Commitment to diversity is just part of what we call the Nokia Way – the core values and shared philosophy that make our companytick. Creativity, empowerment, openness, collaboration, and consideration for people and the environment – these are all integral to the way we do business. But above all, it’s about being human in everything we do – respecting and caring, even in tough business situations.”
(NOKIA, Doing things the Nokia way, Nokia Global,http://www.nokia.com/global/about-nokia/company/about-us/culture/our-people-and-culture/ seen on 15/11/11 at 2:24PM).
In this report a SWOT analysis on the Nokia Company will be done in order to examine and determine all the strategies that the company has implemented through the years, what have they done wrong and the opportunities that they have to become even more successful.
NOKIA: Connecting People
SWOT
STRENGHTS
1. Global presence
Nokia isthe third largest mobile devices producer after Apple and Samsung as the market share is concerned, in spite of losing market in recent years. According to the company’s research, it had 32% market share in providing telecommunications devices by the end of 2010. It has a global presence all over the world, it owns one of the largest distribution networks in the industry with over 650,000retailing points worldwide besides its online sales.
(Datamonitor; 2011; Nokia Corporation SWOT Analysis; Datamonitor; http://ehis.ebscohost.com/eds/detail?vid=3&hid=6&sid=348651de-e3ae-4a3b-b4ff-fcd4cfa3b445%40sessionmgr114&bdata=JnNpdGU9ZWRzLWxpdmU%3d#db=buh&AN=65542259 Seen 15/11/11 at 5:06 PM)
2. Innovation & Adaptability
As mentioned in the introduction, Nokia hasevolved from a rubber company to the giant telecommunications that is up today, Nokia has realized that in order to stay competitive, they have to seize opportunities in growing markets.
The degree of innovation that Nokia possess is such that in 2009, they decided to give away some of its unused ideas in a bid to see if other companies could implement them in order to make money.
*...
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