Theory of Needs
All human beings are conceived with a series of feelings, unique personality, and a bunch of needs. When we born we barely know what we need, but we know what we want and we make sure everyone around us know it; the babies stop crying until their wants are fulfill. Conforming we are growing older our brain is getting conscious of our necessities. At the age of three, we start toknow that we have to eat to live. At the age of thirteen – fifteen, we start feeling the loneliness and we feel that we need to fill it out by sharing things, moments, and feelings with a special person. By the twenties, we want to be known, popular, and recognized by people so we start doing everything to achieve that. As adults of thirty or forty, we start feeling old so we do anything to lookyounger and act cooler. The elderly starts to feel the necessity of add some more years to their lives, so they go to the doctor continually. Not all people know really what they need and sometimes they do not know if they need it or they just want it. The key for everything is to know how to identify if is a want or a need, because if you do not know others will know, and there is when businesstakes place. The golden key for a successful business is to know what people want but most importantly to know what they need. Why? Because when you target that necessity you will not let them have an option because they need it. There is a man, Abraham Maslow, which came up with a theory name “hierarchy of needs.” Maslow classified this hierarchy in five needs: physiological, security/ safety,social, esteem, and self-actualization.
To understand why he came with this theory is important to know a little bit about this psychologist. Abraham Maslow was born in April 1, 1908, in Brooklyn New York. He was the oldest brother of seven. His parents were uneducated Jewish immigrants from Russia. His parents, hoping for the best for their children in the new world, pushed him hard foracademic success¹. Not surprisingly, he became very lonely as a boy, and found his refuge in books¹. He first studied law at the City College of New York. Then when He married Bertha Goodman, they moved to Wisconsin so that he could attend the University of Wisconsin. He became interested in psychology, and his school work began to improve dramatically¹. He received his BA in 1930, his MA in 1931,and his PhD in 1934, all in psychology from the University of Wisconsin. A year after graduation, he returned to New York to work with E. L. Thorndike at Columbia, where Maslow became interested in research on human sexuality¹. He began teaching full time at Brooklyn College. During this period of his life, he came into contact with the many European intellectuals that were immigrating to the US,and Brooklyn in particular¹. Maslow served as the chair of the psychology department at Brandeis from 1951 to 1969. While there, he met Kurt Goldstein, who had originated the idea of self-actualization in his famous book, The Organism (1934). It was also here that he began his crusade for a humanistic psychology -- something ultimately much more important to him than his own theorizing. One ofthe many interesting things Maslow noticed while he worked with monkeys early in his career was that some needs take precedence over others¹. But which ones are more or less important?
First, are the physiological needs like breathing, food, water, warmth, shelter, sleep, homeostasis, excretion, medicine and education; they fall in the primary list of need satisfaction. Sexualreproduction is also included in this level of the hierarchy of needs since it is essential to the survival and propagation of the species. Maslow thought that until these needs were satisfied, no other motivating factors can work. An example, you are so hungry and you are in class and the teacher is talking and talking; you cannot concentrate and you do not even know what the topic is, so you just put...
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