Trabajo

This is a new business model proposed by Gastón Acurio and it has the enthusiastic support of the Municipality of Lima and the Catholic University. It proposes the creation of so-called "Combis Salchipaperas.

Objects:
- Promoting small businesses with "combis" that dosen't work such a transport.
- Reuse vehicles will not be used as transportation and care for the environment.
- Beautifythe city with designs of Peruvian culture.

“Gastón Acurio says: This project seeks to promote the cuisine of the streets, without neglecting the quality standards and beautifying the city."

Acurio did the proposal to the Catholic University where they launched the competition among students of Industrial Design and Graphic Design.

The better designs were funded by BBVA Continental and theywere showed in Mistura Festival.

The business of "combi salchipapera" will be a cost effective alternative and possiblewith the "bonus chatarreo" to carriers departing from vehicular traffic with the rearrangement in Lima, considered the outstanding chef Gaston Acurio.

RECYCLED
"The salchipapa is one of the most popular dishes of the country, and we havedeveloped a complete integratedbusiness model, based on combis on the market that will be recycled. These "combis salchipaperas" will be profitable, inclusive, environmentally friendly and will work with citizen oversight from the corners and areaswhere unauthorized work, "said Acurio on" Open Your Eyes ".
Following this business model is sought also to arise "combi cebichera", the "combianticuchera" and others.
AccordingProtransporte, over 200 thousand carriers of Lima, vans and buses older, are eligible to March to a bonus of $ 7,000 to renew your car or invest in another business.

Peru, like many developing countries, is experiencing the phenomenon ofepidemiologic transition. This means that in addition to the diseases of poverty, such asdiarrhea and respiratory infections, Peruvians are now dying of diseases ofrich countries: obesity, cancer, diabetes and heart disease.

In this regard, recent statistics from the Ministry of Health indicate that in Peru, and one in two adults and one in 10 children is overweight and obesity and not have to be a wizard to guess that if this trend continues, in 20 or 30 years Peru could match the incredible rates of obesity in Mexico or the United States. At present,expenditures in Peru by obesity amounted to eight billion dollars a year.

Obesity has been directly linked to many diseases, including Chronic Noncommunicable llamadasEnfermedades (NCD) or modern diseases. These are cancer, heart disease and diabetes. In Peru, heart disease is the leading cause of death, cancer, the second. Such is the problem, especially in poor countries, theGeneral Assembly ofthe United Nations last September was a special meeting on the issue of NCD. It was the second time ever that the UN saw a health problem, the firstwas AIDS in 2001.
Se trata de un nuevo modelo de negocio propuesto por Gastón Acurio y cuenta con el apoyo entusiasta de la Municipalidad de Lima y la Universidad Católica. Se propone la creación de los llamados "combis Salchipaperas.

Objetos:
-Promoción de las pequeñas empresas con "combis" que no funciona como un transporte.
- Reutilización de los vehículos no se utilizará como medio de transporte y el cuidado del medio ambiente.
- Embellecer la ciudad con diseños de la cultura peruana.

"Gastón Acurio dice: Este proyecto busca promover la cocina de las calles, sin descuidar los estándares de calidad y el embellecimiento de laciudad."

Acurio hizo la propuesta a la Universidad Católica donde se puso en marcha la competencia entre los estudiantes de Diseño Industrial y Diseño Gráfico.

Los mejores diseños fueron financiados por el BBVA Continental y se mostró en el Festival de Mistura.

El negocio de la "combi salchipapera" va a ser una alternativa rentable y possiblewith el "bono de chatarreo" para las compañías que...