Walmart Case
Páginas: 3 (571 palabras)
Publicado: 30 de octubre de 2012
Wal-Mart Case
Introduction.
In this case we can see that with a general objective, studying the area of the business, being conscious of the advantages and disadvantages and taking advantage ofthe best opportunities verse the competition of the market you can achieve the exit (object).
Sam Walton, working in the retails market, was able to realise that a discount system could befeasible in the small towns. After this quick exit, he expanded the store and improved his own system and become the world’s biggest retailer.
With this case we can organize and study the differentresources, advantages and the path that he followed to take an advantage competition.
Resources.
* Experience : 1962 (50 years)
* Good reputation
* Good customer service
* Computer networkand information systems.
* Stores in other countries
Competitive advantage.
* Wal-Mart à pioneer in applying information and communications technology to support decision making and promoteefficiency and customer responsiveness (EDI)
* Cooperation with suppliers
* Low prices à “low prices everyday”
* Don’t need advertise nor promotion
* Wide range of quality services
*“Sam’s Rules for building a Business”
* Commit to your business
* Share your profits with your associates, and treat them as partners
* Motivate your partners
* Communicate everything you possiblycan to your partners
* Appreciate everything your Associates do for the business
* Celebrates your successes
* Listen to everyone in your company
* Exceed your customers’ expectations
*Control your expenses better than your competition
* Swim upstream
* The logistics management as a competitive advantage:
* Less buying costs:
o Activities-strategic partnership with keysuppliers
o Many advances in logistics
* Less selling costs:
o Internal and external planning with key activities of suppliers (efficient distribution channels)
o Optimized process...
Introduction.
In this case we can see that with a general objective, studying the area of the business, being conscious of the advantages and disadvantages and taking advantage ofthe best opportunities verse the competition of the market you can achieve the exit (object).
Sam Walton, working in the retails market, was able to realise that a discount system could befeasible in the small towns. After this quick exit, he expanded the store and improved his own system and become the world’s biggest retailer.
With this case we can organize and study the differentresources, advantages and the path that he followed to take an advantage competition.
Resources.
* Experience : 1962 (50 years)
* Good reputation
* Good customer service
* Computer networkand information systems.
* Stores in other countries
Competitive advantage.
* Wal-Mart à pioneer in applying information and communications technology to support decision making and promoteefficiency and customer responsiveness (EDI)
* Cooperation with suppliers
* Low prices à “low prices everyday”
* Don’t need advertise nor promotion
* Wide range of quality services
*“Sam’s Rules for building a Business”
* Commit to your business
* Share your profits with your associates, and treat them as partners
* Motivate your partners
* Communicate everything you possiblycan to your partners
* Appreciate everything your Associates do for the business
* Celebrates your successes
* Listen to everyone in your company
* Exceed your customers’ expectations
*Control your expenses better than your competition
* Swim upstream
* The logistics management as a competitive advantage:
* Less buying costs:
o Activities-strategic partnership with keysuppliers
o Many advances in logistics
* Less selling costs:
o Internal and external planning with key activities of suppliers (efficient distribution channels)
o Optimized process...
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