4 Estados Del Elearning 2005. Bersin

Industry

Study

The Four Stages of E-learning
A maturity model for online corporate training.

Josh Bersin October, 2005 © Bersin & Associates

The Stages of E-learning: A Maturity Model for Online Corporate Training

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Table of Contents
Introduction ......................................................................... 4 The E-learning Market.......................................................... 5
Defining E-learning ..................................................................... 5 Market Size and Growth .............................................................. 6 E-learning Market Segments ....................................................... 7

Content and Content Providers: Catalog vs. Custom ............. 8 Learning Management Systems andInfrastructure ................ 9 Content Development Tools and Systems........................... 10 Emergence of Rapid E-learning ......................................... 11 Important Role of Blended Learning .................................. 12 Online Books and References ........................................... 16 HR and other ERP Systems .............................................. 16Market Maturity Curve........................................................ 18
Where Does Your Organization Fit? ........................................... 18

The Stages of E-Learning ................................................... 20
Stage 1: Getting Started ........................................................... 21

BusinessDrivers............................................................. 21 Implementation Focus: Catalog Content or Single Program .. 21 Biggest Challenges ......................................................... 22 Where is the Market? ...................................................... 23 Are you in Stage 1? ........................................................ 24
Stage 2: Expand (Growth) ........................................................ 25Key Issues in the Expansion Phase .................................... 25 Stage 2 Organization Priorities.......................................... 27 Increasing Utilization....................................................... 27 Reducing Costs .............................................................. 28 Online Books and References ........................................... 29Bersin & Associates © October, 2005

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The Stages of E-learning: A Maturity Model for Online Corporate Training

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Are you in Stage 2? ........................................................ 30
Stage 3: Integrate and Align .................................................... 31

E-learning is No Longer a Standalone Solution .................... 32Two Types of Integration ................................................. 33 Technical Integration: Data and Systems .......................... 33 The Important Role of IT ................................................. 35 Process Integration ......................................................... 36 Alignment: Driving Business Results ................................. 37 Alignment with Linesof Business ...................................... 37 Alignment with HR .......................................................... 39 Alignment within Training: Governance............................. 40 How do you know if you are in Stage 3?............................. 41 Stage 4: Learning on Demand ........................................... 44
Categorizing Content Types by Use........................................... 44

1. Nature of the Performance Problem .............................. 45 2. Time to Solution ........................................................ 45
Search ....................................................................................... 46 Expert Directories ..................................................................... 47 RSS: Personalization...