Administración Y Dirección De Empresas
Páginas: 4 (944 palabras)
Publicado: 20 de octubre de 2012
COCA-COLA COMPANY
It is the world’s biggest company of beverages.
Globally, it is the first supplier of the soft drinks, juices, teas and coffees ready to drink.
They serve nearly 1300billion beverages a day.
((The company is focused on initiatives to protect the environment, conserve resources and enhance economic development of communities where it operates. ))
ORIGINS
Thefirst Coca-Cola was sold in a little Chemist, in 1886, in Atlanta.
Evolution
1886 – 9 beverage a day
2010 – 1.300 billion a day
(Evolution picture)
It is known by the 94% percent of thepopulation of the world
It commercializes more than 500 brands in more than 200 countries. ((An in each of them they have been established as a part of the community, creating jobs and developingcultural and the environmental initiatives. ))
There are more than 70.000 people working there.
In recent years, their revenues have been approximately of $21 billion annual net profit.
TheCEO Muhtar Kent
Main activity; Manufacturing the concentrates, beverages vases and syrups, and selling them to bottling operations.
PRODUCT
The Coca-cola Company have a portfolio of morethan 3.300 beverages classify into seven different group;
- Energy drinks
- Juices- juices drinks
- Soft drinks
- Sport drinks
- Tea & Coffee
-Water
- And others.
But their main product is the soft drink called Coca-cola. It is the most popular and biggest selling soft drink in history, as well as the best know product in theworld. This product is available all over the world and depending on the country we can find up to seven different flavours.
PRICE (coca-cola product)
At the beginning the price of the Coke was basedon the costs, it means it was decided on the production costs of the product plus the profit and other expenses. After, when other companies, especially Pepsi emerged in the market, Cola-Cola...
It is the world’s biggest company of beverages.
Globally, it is the first supplier of the soft drinks, juices, teas and coffees ready to drink.
They serve nearly 1300billion beverages a day.
((The company is focused on initiatives to protect the environment, conserve resources and enhance economic development of communities where it operates. ))
ORIGINS
Thefirst Coca-Cola was sold in a little Chemist, in 1886, in Atlanta.
Evolution
1886 – 9 beverage a day
2010 – 1.300 billion a day
(Evolution picture)
It is known by the 94% percent of thepopulation of the world
It commercializes more than 500 brands in more than 200 countries. ((An in each of them they have been established as a part of the community, creating jobs and developingcultural and the environmental initiatives. ))
There are more than 70.000 people working there.
In recent years, their revenues have been approximately of $21 billion annual net profit.
TheCEO Muhtar Kent
Main activity; Manufacturing the concentrates, beverages vases and syrups, and selling them to bottling operations.
PRODUCT
The Coca-cola Company have a portfolio of morethan 3.300 beverages classify into seven different group;
- Energy drinks
- Juices- juices drinks
- Soft drinks
- Sport drinks
- Tea & Coffee
-Water
- And others.
But their main product is the soft drink called Coca-cola. It is the most popular and biggest selling soft drink in history, as well as the best know product in theworld. This product is available all over the world and depending on the country we can find up to seven different flavours.
PRICE (coca-cola product)
At the beginning the price of the Coke was basedon the costs, it means it was decided on the production costs of the product plus the profit and other expenses. After, when other companies, especially Pepsi emerged in the market, Cola-Cola...
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