Business essay
Páginas: 3 (534 palabras)
Publicado: 2 de abril de 2011
Business Essay
Nike
Which are the changes and the mission Statement of Nike, after the reports accusing the organization?
Nike operates within the sports footwear and apparel market.Originally designing and producing running shoes, their portfolio has broadened to include a wide range of sports and leisure wear. This is all endorsed by top sporting personalities. This environment isfairly stable although terrorism and Sars has affected consumer confidence and supply networks.
In its mission statement Nike expresses that it requires doing business in a responsible way, leading tosustainable financial growth. With the advances in technology, HR practices, the well informed and trained work force, there is very little left to differentiate organizations. Being seen to gofurther than the minimum required on social issues can attract and retain customers. This green cleansing attracts attention to the organization; they are viewed as caring and social responsible (Mullins,L. 2005).
Their strategy was to build its business with all of its partners based on trust, teamwork, honesty and mutual respect; this is expected to be returned, expecting business partners tooperate on the same principles. Review and monitor closer the actions of business partners, in order to prevent bad publicity, which can damage the organization.
After the accused, it was necessary tochange the marketing strategy and the analysis as well, beginning with the four ps,, the athletic shoe industry is highly competitive as a demanding market where fierce competition, price conscienceconsumers, and constant changing market trends and fads have all been attributing factors in how a manufacturer responds.
Highly focused brand includes Nike, Adidas, and Reebok, they target aprecise market. However, there is evidence that a brand will widen its target market as it reaches a greater level of maturity. In the case of Nike, for example, there was a move into new sports areas...
Nike
Which are the changes and the mission Statement of Nike, after the reports accusing the organization?
Nike operates within the sports footwear and apparel market.Originally designing and producing running shoes, their portfolio has broadened to include a wide range of sports and leisure wear. This is all endorsed by top sporting personalities. This environment isfairly stable although terrorism and Sars has affected consumer confidence and supply networks.
In its mission statement Nike expresses that it requires doing business in a responsible way, leading tosustainable financial growth. With the advances in technology, HR practices, the well informed and trained work force, there is very little left to differentiate organizations. Being seen to gofurther than the minimum required on social issues can attract and retain customers. This green cleansing attracts attention to the organization; they are viewed as caring and social responsible (Mullins,L. 2005).
Their strategy was to build its business with all of its partners based on trust, teamwork, honesty and mutual respect; this is expected to be returned, expecting business partners tooperate on the same principles. Review and monitor closer the actions of business partners, in order to prevent bad publicity, which can damage the organization.
After the accused, it was necessary tochange the marketing strategy and the analysis as well, beginning with the four ps,, the athletic shoe industry is highly competitive as a demanding market where fierce competition, price conscienceconsumers, and constant changing market trends and fads have all been attributing factors in how a manufacturer responds.
Highly focused brand includes Nike, Adidas, and Reebok, they target aprecise market. However, there is evidence that a brand will widen its target market as it reaches a greater level of maturity. In the case of Nike, for example, there was a move into new sports areas...
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