Business Lan

I SCREAM: INDOOR SKI CENTRE
Andrea Romina Cruz Vargas
Christian Fabiola Trujillo Ríos
Laura González Ramos
Delia Teresa Carrasco Olmedo
Advanced Studies in Hospitality Management and Section Number
Instructor name: Pamela Campbell
April 5th, 2012

The Executive Summary

Executive Summary

I Scream Indoor Ski Centre is a highly proclaimed company in the entertainment industry,devoted to offer a great service to their customers, delivering the basic promise of fun and safety together.
We have created a mountainous masterpiece that will leave your body aching and your taste buds watering. The never before seen mountains will awe you with their succulent taste due to the fact that the entire mountain is made of delicious ice cream

The guests, whether they are tourists orlocals, will be able to enjoy this one of a kind experience. We also cater to families, groups and couples looking for a romantic night out on the town; From satisfying their palates to having a journey on one of our thrilling mountain slopes, without a doubt they will know they are in the right place.
Our business vision coupled or married with our entrepreneurial mind gave birth to the idea thatis now I Scream. Being the first indoor ski centre in the United States we hope to ensure success in everything we do at Shreveport, Louisiana.

The locals will now have a new place to hang out, where they will certainly find fun and entertainment for all ages. We will be able to please the adrenaline junkies and those with a sweet tooth. Another interesting feature is the night life for adultpartying and late night romantic getaways.

If you do not believe us we dare you to come and try the amenities offered and not be amazed with the originality of our concept.

Company Description

Name of Business and /or theme:
I SCREAM: SKI CENTRE
The name I Scream, comes from the set of words –ice cream- and –scream. Our ski centre´s theme is based on the -ice cream- flavors, our skilifts will be artificially colored, and the -scream- is for the excitement of the extreme skiing.

Vision Statement:
We are a ski centre where you can spend some quality time with your family and friends, while you experience a unique and interactive new way of entertainment

Mission Statement:
We are a company that offers an innovating amusement by practicing an extreme but safe sport andpromote an interactive environment.

Service Basics:
* Provide comfort and tranquility while guests enjoy in a friendly environment.
We will deliver this by training all our staff in a proper manner, so they will be able to react to every situation.
* We always wear our biggest smile at work, being our guest´s best friends during their visit.
A smile is always contagious, despite ourpersonal problems, for our guests we will only have the “good mood suit”.
* Always solve guest´s inconveniences in an immediate, effective and respectful way.
There will be nothing, that we can´t do for our customers, they are expecting us to deliver our promise of entertainment, safety and commitment, so every single person in our company will be devoted to do that in proper and respectfulway.

Quality Standards:
* Safety
We want to provide our guests with a safe environment where they can vacation without worries. Since their arrival until the end of the experience they will feel like home. We will take good care of them. All our cast members will be carefully trained to properly react to each situation presented in our property.
* Presentation
Projecting a good image,wearing a big smile all the time, and being courteous with all our guests, will be our keys for success. Everyone is pleased when they are treated with politeness and charm. It is all about presenting our ski centre as the most fun and entertaining place to vacation.
* Commitment
Our guests come first, even when they are not entirely right, we will always do our best to please them and to...