BED AND BREAKFAST COMPANY
Bed and Breakfast Company
FINANCIAL PLAN AND MARKETING STRATEGY FANTASY BED AND BREAKFAST
510 Old Town Rd. Petoskey, MI 49770 A strong and complete vision for the renovation of an existing bed and breakfast is described in this plan with special attention given to area competitors. An outline for an aggressive marketingcampaign, thorough market analysis, and detailed financial projections show proof of the entrepreneur’s competence and dedication, aiding in the apparent feasibility of the idea.
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EXECUTIVE SUMMARY COMPANY DESCRIPTION MARKETING OPERATIONS PLAN FINANCIALS
BED AND BREAKFAST COMPANY BED AND BREAKFAST COMPANY BUSINESS PLAN
Business Plans Handbook, Volume 6
EXECUTIVE SUMMARYAt the heart of our company is a commitment to providing a quality bed and breakfast experience to all visitors in the Vermont area. With the availability of ski resorts in the winter, color tours in the fall and a spectacular season of fun and sun in the summer, Vermont is a yearround tourist destination for thousands of travelers and sightseers. Fantasy is to capitalize on that tourist trafficand focus on providing a popular stop for those exploring the region. This plan serves to illustrate the profit potential that can be obtained through the renovation of an existing structure that serves a specialty clientele. If done with flair and a sense of style, it is our belief that we can turn Fantasy into a reality.
Fantasy Bed and Breakfast is aiming to be one ofthe most exclusive and upscale establishments of its kind in the New England area. Located in the sprawling countryside near Marlboro, Vermont, Fantasy will take a solid hospitality approach to the bed and breakfast industry and carve out a specialty niche in the marketplace. The charm of Fantasy will come from its unique perspective in selling romance and escapism to a popular demographic pool ofurban professionals in the New England area. The specifics of this plan are illustrated below.
The structure selected for Fantasy is both prominent and visually striking. The building chosen for the project is a large, three level A-frame style structure that is fully coded and architecturally sound. This building was used one time as an antique store in the area andalready comes fully equipped with plenty of New England charm. Each room selected is open, with no divisions made at the present time. The interior is currently done completely in knotty pine with open, split-level staircases. The top level has eight skylights with plenty of natural interior lighting. The building is built against a hill, so the second level has a complimentary walkout section in theback of the house.
Lower Level: Includes front desk and lobby, a separate large country kitchen, one housekeeper suite with bathroom, and one generic guest suite which is fully handicapped accessible (in keeping with A.D.A. requirements). This level can also support a main storage room in addition to the water-heater / furnace room section. Second Level: Includes six periodtheme-style guest suites (one of which is the multi-purpose generic suite), and three with their own private hot tubs located in separate courtyards. Third Level: This floor serves as the dining room, lounge, and game room with juice bar. No alcohol will be served from the bar area to avoid concerns about liquor license liability; however, wine will be served with meals in the dining room and willbe available for separate purchase in the gift shop section of the front lobby.
Lodging and Room Amenities
This bed and breakfast will specialize in unique theme-oriented rooms catering to specific parameters of decor and splendor. Architecturally, the building is capable of more than seven guest rooms in addition to the living space required by the operators; however, it is felt that in...