Business Plan

UNILEVER
In 1930 two multinational companies called: “Lever Brothers” and “Margarine Unie” joined to form UNILEVER, a british-dutch multinational, multilocal and multicultural corporation that actually operates in more of 180 countries all around the world with approximately 163 000 employees. This corporation is a private company, which means only friend and family members can buy, focus onhow products can help or make easy the activities of people and their personal care. Unilever products are in the lives of over 2 billion people in the world every single day; these products give a great feeling of satisfaction in three different categories Food, Personal care and Home care or hygiene. Unilever worries about the well-being of the people, their products arehighly recognized around the world, as I say the majority of people used unilever’s products more than once in one day. Some countries in which Unilever operates are: Brazil, Argentina, Bolivia, Canada, Dominican Republic, Ecuador, Nigeria, Egypt, Ghana, China, Australia, India, Indonesia and others. This company has principles and purposes to accomplish, in this case the objectivesof Unilever are: Always work with integrity, positive impact in many ways through brand, commercial operations, and relationships. Continuous commitment to improve the way the company manages environmental impacts and develops a sustainable business; other purpose is setting out their aspirations and gives the opportunity to others with the same highest standards as the company has.
Inconclusion the principles and purpose of the corporations is to “Have the highest standards of corporate behavior towards everyone is working in the corporation, the communities, and the environment in which the company have an impact.” Unilever mission is to add vitality to life, this means to satisfy daily needs of nutrition, hygiene, and personal care with brands that help feel good, look good andget more out of life to people. As time passes, in 1990 the multinational take the decision to concentrate their production in the principal products and brands; Unilever expands into central and eastern Europe where they focused in fewer product categories, this obligates to the multinational to take out two-thirds of their brands in the market. One important fact of thiscorporation that highlights in their history is that in every country that operates, unilever respect their own culture and customs without imposing a single global view.
This company operates in the secondary and tertiary sector, which means that use raw materials and other resources for the manufacturing or construction of finished and useable products; then the company deliver these finishedproducts to the stores where the consumers can buy. The type of production that Unilever use is Mass and flow production, which means there’s a production of large amounts in a particular order (step by step), exactly for the corporation that produce standardized products and offers advantages as very low cost per unit , maximum economy of scale and take the least time to make it.
Actually thismultinational is managed by Paul Polman, who represents the board of Unilever executives from the beginning of February 2011. He is the chief executive officer of the multinational, the rest of the members are: Jan Zijderveld, Jean Marc-Huet, Douglas Baillie, Geneviève Berger, Dave Lewis, Harish Manwani, Michael Polk, Pier Luigi Sigismondi and Keith Weed.
Unilever is a big multinational all overthe world, as a big company receives benefits from the economy of scales, which are factors that tend to decrease cost. Unilever has a gigantic production, so one benefit here is the less cost of production. General a big multinational has facilities as : more financial sources allows at less rate, can specialized workers as managers in just one activity efficiently so this will be better for...