Business

DESCRIPTION OF BUSINESS
Our business is a limited company involved in import and export business we plan to market, sell and distribute Apivita´s Natural productos all over Brazil. The productoswill be imported from Greece where it will be manufactured and packged for the Brazilian market.

TARGETED MARKET AND CUSTOMERS
Brazil is the leader in comestic surgery. Even teenenger are veryself conscious and are interested in environmentally friendly productos. Not only will we be targeting this group but also the of thousands of brazilian women and the fast potentially growing malemarket who prefer to use natural products but without spending a fortune the older generation who might be looking for something new and fresh. Also being produts that come from Europe Make it allthe more.

GROWTH TRENDS IN THIS BUSINESS
Brazil has a population of 193 million (figures taken from IBGE, 2009) and is the fifth most populous nation on earth. Sao Paulo where we have ourfirst distribution center, is the most populous state in brazil with over 40 million in habitants, and the third most populated political unit of South America, only surpassed by Colombia, ahead of allother South American countries. Brazil ranks third in the world consumpyion of cosmetics, this advance is not an ordinary one with a massive five fold increase in sales in the last decade and ahalf to date, according to date from the Brazilian Industry of Hygiene, The Perfumes and Cosmetics (ABIHPEC) industry, earned U.S. $4.9 billion in 1996. Last year that figure jumped by a massive U.S.$16.8 billion to 21.7 billion. Brazil is second only to the United States and Japan whenn it comes to consumption, representing a 26% growth in dollars compared to the estimated growth of 1.2% inthe global market.

Atractive
Pricing

We don´t expect to enjoy pricing power initially in the market- we plan to enter the market at a lower Price than competitors in to gain market share.