Cinemex

case study

Cinemex
Cinemex Improves Customer Service, Increases Ticket Sales With ACI Retail Commerce Server™

The Challenge In order to support the various programs it offers to guests, Cinemex wanted to process remote or telephone sales. the idea was to generate a project to collect ticket sales through Cinemex’s call center, línea Cinemex, as well as through the cinemex.com and at thetaquilla platinum. one of Cinemex’s main challenges was to integrate new functionality into its existing system by developing system-friendly interfaces that would enable the system to accept credit cards. Cinemex’s objective for the project was to increase the number of movie-goers by offering modern and safe payment options that customers could trust. one of these payment options is to allow theguests to buy their tickets by telephone through línea Cinemex using a credit or debit card. other options Cinemex offers are to purchase tickets through the Internet at cinemex.com or at the taquilla platinum. “We set out with this project to make it absolutely easy for our guests to go to our cinematographic rooms,” said Jesús paz, finance director at Cinemex, “beginning with the ticket purchasethrough a fast and reliable transaction that they can make from their houses or offices, thus assuring their attendance to the openings we continuously have on our screens.” 24 Hours a Day, 365 Days a Year Cinemex’s objective is to give its guests a reliable transaction processing service available 24 hours a day during all 365 days of the year. Cinemex believes that this quality of service helpsincrease the number of visits to Cinemex facilities, thereby increasing the company’s income. The Answer to Cinemex’s Needs In order to offer its customers the best and newest payment options and to maintain optimum customer service, Cinemex looked for a solution that would fulfill all of its objectives and integrate with its current system. during its research, Cinemex discovered that

Cinemexis the leading movie theater company in the Mexico City metropolitan area. Since its creation in 1994, Cinemex has been an avant-garde company committed to providing the best customer service possible. The company’s commitment to innovation has allowed it to grow quickly. Today, Cinemex has 488 screens in 44 facilities, including seven in the cities of Toluca, Cuernavaca, Guadalajara and Puebla.Cinemex offers first-class services in its pursuit to deliver entertainment to people. The company is a pioneer in the development of efficient loyalty programs, including “Invitado Especial” and “Membresía Cinemex,” as well as other programs that it will soon release.

ACI Worldwide, a recognized leader in the payments solutions market, could meet its needs. ACI offers proven implementationmethodologies, solutions to Cinemex’s specific requests and excellent customer service. moreover, Cinemex was confident that ACI understood its needs and would be available when needed because ACI has a local office in mexico. Cinemex selected the ACI retail Commerce server™, an electronic payments solution that captures and authorizes customer payments at the point of purchase, providing a fast,convenient and cost-effective method for processing a wide variety of electronic payments. the retail Commerce server can be tailored to help Cinemex achieve its business objectives from the point of transaction initiation to real time processing to back-office settlement and collections. the retail Commerce server provides Cinemex with a complete solution that adapts to customers’ needs to improvethe customer service level. the retail Commerce server’s platform ensures reliable transaction processing and security for card holders. the solution captures and authorizes each transaction at the point of sale through a safe and reliable process and offers a wide variety of payment options. the retail Commerce server is designed to authorize transactions regardless of the payment token,...