Creativity

*CREATIVITY COMES* FROM WITHIN
Everyone wants to think something new-solve a problem no one else can solve, offer a valuable idea no else has conceived of. And every business wants to encourageits employees to have the next great idea. So when a business offers its employees a bonus for creative idea, a flood of great, original thoughts should come pouring in. Right?
We think thatcreativity, like any other task can be bought and sold. But creativity is not the same as hard work and effort; it requires genuine inspiration. It is a product of a mid thoroughly intrigued by a question, asituation, a possibility.
Thus, creativity comes not in exchange for money or rewards but when we focus our attention on something because we want to.
Japan Railways east had the contract tobuild a bullet train between Tokyo and Nagano to be put in place in time for the 1998 winter Olympics.
Unfortunately, tunnels built by the company through the mountains kept filling with water. Thecompany bought in a team of engineers, who were highly paid to come up with the best situation. The engineers analyzed the problem and drew up an extensive set of plans to build and expensive drain andsystem of aqueducts. To divert the water out of the tunnels.
A thirsty maintance worker one day came up with a different solution when he bent over and took a large swallow of the tunnel water. Ittasted great, better than the bottled water he had in his lunch pail. He told his boss they should bottle it and sell it as premium mineral water.
Thus was born Oshimizu bottled water, which therailroad sells from vending machines on its platforms and has expanded to selling by home delivery. A huge cost was transformer into a huge profit all by looking at the situation differently.Experiments offering money in exchange for creative solution to problems find the monetary rewards are unrelated to the capacity of people to offer original ideas. Instead, creativity is most frequently...