Definicion De Mercadeo

Marketing – the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

Needs – states of feltdeprivation.

Wants – the form human needs take as they are shaped by culture and individual personality.

Demands – human wants that are backed by buying.

Market offerings – some combination of products,services, information, or experiences offered to a market to satisfy a need or want.

Marketing myopia – the mistake of paying more attention to the specific products a company offers than to thebenefits and experiences produced by these products.

Exchange – the act of obtaining a desired object from someone by offering something in return.

Market – the set of all actual and potentialbuyers of a product or service.

Marketing Management – the art and science of choosing target markets and building profitable relationships with them.

Product concept – the idea that consumerswill favor products that offer the most quality, performance, and features and that the organization should therefore devote its energy to making continuous product improvements.

Selling concept – theidea that consumers will not buy enough of the firm’s products unless it undertakes a large-scale selling and promotion effort.

Marketing concept – a philosophy that holds that achievingorganizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors.

Societal marketing concept – the idea that a company’smarketing decisions should consider consumers’ wants, the company’s requirements, consumers’ long-run interests, and society’s long-run interest.

Customer relationship management – the overall process ofbuilding and maintaining profitable customer relationships by delivering superior customer value and satisfaction.

Customer-perceived value – the customer’s evaluation of the difference between...