Diseño Ipood

CASE PREPARATION GUIDE

Please prepare your report for class discussion (a minimum of 1-2 pages is required). Follow the points as described below.

I. Fundamentals

1. Who?
FarmaciasSimilares
Víctor González Torres, "Doctor Simi"

2. What?
The problems that were farmacias similares and regulations that the government placed the advertisement in which the discredited andthe rise of new competition

3. Why?
The problem at first mention that low-income people were the least they could pay for medicines and the government never had trained to help all these peopleand what do farmacias similares was seeing this problem and turn it into solution

4. When?
This is a period of approximately 8 years in which similar Pharmacies simicondon includes thevitamins such products beauty products personal hygiene medical clinics

II. Case Analysis

A. Define the issues and problems
URGENCY | | IMPORTANCE |
| | Low | |
| Low | expand the productline and grow gradually | at first was the credibility of the products they sold Competition |
| High | ADVERTISIN | approve all supporting evidence; putting health |




Immediateproblems | Profound issues and problems (real causes) |
1. growth of competition in pharmacies only sell pharmaceuticals like them | 1. new laws to be put into practice |
2. Even normal pharmacies andsimilar products are including them | 2. competition that arises in the other countries of Latin America |
3. competition it is copied many things they have increased | 3. the disappearance ofseveral laboratories as mentioned in the reading |
| |
B. Information Analysis
CAUSES | EFFECTS |
ADVERTISING | the slogan and advertising helped the credibility of the products |
PRICES |low prices are those who have helped with the big market |
introduce new products | help the consumer to be more loyal and introducion of the clinics also increase sales |

C. Alternatives
I...