Dominos Pizza

3. HISTORIC DEVELOPMENT

1960
The brothers Tom and James Monaghan bought a restaurant called Dominicks's in Ypsilanti, Michigan
1965
Tom has 3 shops that give meaning to the logo now known with 3 points (one per store) has since become known as Domino’s Pizza

1973
Domino’s Pizza implements the guarantee of 30 minutes, is the hallmark of the global system

1989
Domino comes to Mexicowith Tecamachalco store in Mexico City and is the 5,000 store worldwide
1994
100 store opens in Mexico, launched symbolically by Tom Monaghan

1998
Tom Monaghan sold 93% of the company by private equity fund Bain Capital for U.S. $ 1,000 million and announced its withdrawal.

1990
Alsea negotiated the exclusive right to the care, operation and development of the Domino's Pizza in Mexicoto 2025

1999
Held on 10 the anniversary of Domino's Pizza in Mexico with more than 6000 stores worldwide

2004
The Company began trading on the New York Stock Exchange

2008
Domino's Pizza has more than 7000 stores in over 60 countries
2010
In March, Domino’s Pizza opens its 9,000th store worldwide, with dual celebrations in New Delhi, India and New Orleans, Louisiana. >>>> Domino’sPizza celebrates its 50th anniversary in December.




4. PREVAILING STRATEGIES IN THE MARKET (ADVERTISING, PROMOTION, PRICES, DISTRIBUTION, SERVICE, IMPORTS AND EXPORTS, ETC)
Advertising
• In the 1980s, Domino's Pizza was well known for its advertisements featuring The Noid
• That concept was created by Group 243 Inc. who then hired Will Vinton Studios to produce the televisioncommercials that they created.
• The catch phrase associated with the commercials was "Avoid the Noid."
• Due to a glitch on the Domino's website, the company gave away nearly 11,000 free medium pizzas in March 2009.
• Facebook page.
• Twitter account




Promotions (web page)
• Pay with your Banamex credit card and you will enjoy a free medium pizza when you buy a big one.
• Dial *3030 fromyour Movistar and take a medium pizza for just $95.00 (from 1 to 9 ingredients).
• Pay with your Bancomer credit card and enjoy a big pizza (1 or 2 ingredients) + Chicken Box for only $149.00
• Domino´s NFL Big pizza + Chicken Box for just only $149.00
• Give us your opinion and get free a pizza


















Promotion (subsidiary)
Pakecompartas $155
Pizza Gde.(1 a 2 ing.) $100
2 pizzas medianas $69c/u
D4 con Canalazos o papotas $229
Gde de especialidad $130

Prices
Productos Precio
Lasagna $79
Pizza Mediana de Especialidad $140
Extragrande $220
D4 $215
Double Decker (especialidad) $249
Double Decker (1 a 2 ing.) $219
Canelazos $35
Alitas $50
Papotas $35
Nuggets de pollo $50
Chicken crisp $50




Distribution
•Today, there are more than 9,000 stores - including more than 4,000 outside the United States.
• If you want to know where is a Domino´s pizza subsidiary, you can put your zip code in the home page and then the directory give you the nearest one.


Service
• Domino´s pizza has a subsidiary for every need.
o Food courts
o Express
o Delivery Service
• Domino´s Pizza has a survey nearevery home, if you want to know which one is closer to yours, you only have to go to the web home page and enter your zip code and our directory will provide you the nearest to your home.
• You can also call to our phone number which is 5481- 4800 in D.F or 01800-560-6060 if you are out the D.F, where we can also provide you this information.
• The 30 minutes guarantee only applies when your orderit´s not bigger than for pizzas, they also have to specify that when it´s raining the guarantee continues, but the delivery service gets suspend because of the security of our employees that deliver the pizza.If our employee doesn´t respect this guarantee, you have to communicate to the phones we gave you before, so we can solve this problem (5481-4800 or 01800-560-6060).
• You can pay:
o Cash...