Economia

Páginas: 3 (726 palabras) Publicado: 29 de septiembre de 2011
1- Modern marketing requires more than developing a good product or service, set a price and make it available to their customers. Very often the companies that develop effective ads, salespromotions specialists who design sales incentive programs and public relations companies they create a corporate image. Companies must work to ensure your marketing programs work.
Facing the problem of whatshould be spent on promotion, it is remarkable the differences between a companies there is another, the companies treat their budget deferent styles, always around trying to fit in your budget.• Method of the permissible:
Is defined as the promotion budget according to what is thought, what they imagine to be spent based on the counter or financial information.
• Percentage of salesmethod:
When you decide to take a percentage of total sales or total budget.
• Competitive parity method:
Defines the promotional budget so that the wing height of its competitors.
•Objective and task method:
Must define the specific objectives defined tasks must be performed to achieve the calculating costs.
In the end the decisions are taken by the administration and put intopractice and driven, expecting a positive reaction

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1. preposition
1. in
2. on
3. at
4.into
5. to
6. by
7. for
8. about

5. The students will create five (5) sales promotional strategies for this product. The facilitator will use the rubric (E) toevaluate the strategies.

1- Birthdays month:

Offer our customer 20% discount on your policy payment in the month of your birthday.

2- Good friend:

Offer our customers that for everyfriend you refer and buy a life insurance policy our customer will get a 20% discount on your next payment.

3- Double coverage:

Offer to our customer who have a health insurance and other life...
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