Emprendedor

CAMPUS QUERÉTARO

Name of your business
A Business Model

Entrepreneurial Development Course

Por:


Semestre Agosto-Diciembre 2012.
*
CONTENT

1. INTRODUCTION 2
1.1. Executive summary 4
1.2. Objectives of the Project 4
2. the business model… Making meaning in and with your company 5
2.1. Value propositions 5
2.1.1. Finding the idea that will make a difference 52.1.2. Environment investigation 6
2.1.3. Rivalry 7
2.1.4. Benchmarking analysis 8
2.1.5. Trademap 8
2.1.6. Conclusions 9
2.1.7. The Name 9
2.1.8. Business Classification 9
2.1.9. Your first sketch of your Business Model 10
2.2. Customer Segments 10
2.3. Channels 11
2.4. Customer Relationships 12
2.5. Revenue Streams 13
2.6. Key Activities 13
2.7. KeyResources 14
2.7.1. Human Resources 14
2.7.2. Physical resources 15
2.7.3. Financial resources 15
2.7.4. Intellectual resources 15
2.8. Key Partnerships 16
2.9. Cost Structure 16
3. Legal issues 17
4. Financial feasibility 18
5. Conclusions 19

INTRODUCTION

Dear students:

What would you do if you won in the lottery $1,500,000.00? How about starting your own business?

Inthis semester, you will imagine this is a reality and you have to come up with a good idea that is viable. You will design a socially responsible business capable of making meaning in its environment.

The objective of this guide is to lead you through the process of building a repeatable, scalable and profitable business model capable of supporting your business idea. So, first of all, savethis manual as “Project X, final report.”

It was designed for team working. In order to profit from this methodology, students MUST NOT divide the items among them unless otherwise indicated.

Each item has to be discussed by the group, and the group together will decide which idea to pursue in that item. Each member will bring to the discussion the results of his or her own research.

Usethis manual by filling it out to keep a record of each session’s work. Instructions are in different colors. As you write, take in consideration you have to eliminate the instructions for your final report.

The idea that you choose to evaluate must have the following characteristics:
* It should be so attracting to all members of the team that you feel moved to implement it in case theresult of this analysis turns out positive.
* Every person in the team should be able to contribute to the project with his or her background.
* It has to respond to important world tendencies.

As you go along the project, it is mandatory to improve any preceding part as a result of new information.

Once the project is complete, write a brief and meaningful introduction to your report.Quotations, own thoughts… whatever you like.

A chronogram and a financial model accompany this guide. The chronogram will help you organize your working time. When 2 or 3 items have to be developed simultaneously, I suggest you name a coordinator for each item. The financial model will help you in this aspect.

I hope you have an excellent experience in the development of the project. Besure to ask me if you have any question, comment or suggestion. I will be happy to improve the guide with your suggestions.

Sincerely,

Prof. Eduardo Cobián Hurtado

Executive summary
You will write this once the Project is complete.
* In one or two pages, summarize your whole report emphasizing the main ideas. You have to add graphics to illustrate your earnings.
* This summary isthe opening of your report; it provokes your reader’s interest.
Objectives of the Project

Start here.

In class:
* Describe the objectives of this study. What benefits will this Project bring to the members of the team? Remember SMART.
* At the end of the Project, you will check if you were able to reach your objectives, and edit this part mentioning “our objectives WERE…”....