Ensayo de mercadotecia en inglés

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  • Publicado : 1 de diciembre de 2011
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PREGUNTA 1
MARKETING: MANAGING PROFITABLE CUSTOMER RELATIONSHIPS

MARKETING

In the last years, marketing has become in one of the most important ways to create relations between customer andcompanies. That’s not only because marketing it’s a philosophy, maybe it’s because companies has adopted marketing like a strategy to penetrate new markets.
The twofold goal of marketing is toattract new customers by promising superior value and to keep and grow current customers by delivering satisfaction.

First of all, we need to define what is marketing to understand all the steps andelements that it involves. In simple words, marketing is managing profitable customer relationships. As a philosophy, marketing is based on thinking about the business in terms of customer needs andtheir satisfaction. Marketing differs from selling because selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with thevalues that the exchange is all about. And it does not, as marketing invariably does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse, andsatisfy customer needs.

In other words, marketing as a process, it’s the way that companies create value for consumers and build strong consumers relationships in order to capture value from customersin return.
The mainly ideas of understand the concept are:

* Marketing focuses on the satisfaction of customer needs, wants and requirements.
* Future needs have to be identified andanticipated.
* There is normally a focus upon profitability, especially in the corporate sector.

STEPS IN THE MARKETING PROCESS

The marketing processes involve five steps. In the first foursteps create value for costumers.
1. First, marketers need to understand the market place and customer needs and wants.
2. Then, marketers design a customer-driven marketing strategy with...
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