Estadisticas de control

Russian market represents an attractive market for high quality powdered chocolate, which has the largest population in Europe with approximately 150 million inhabitants, is also the largest area (about 34 times the size of Spain) and has more than 37,000 kilometers of coastline divided between two oceans and three seas. The total amount of imports by Russia in 2000 exceeded 44 billion U.S.dollars. 1
Corporative Goals:
Be one of the mayors players in the cocoa products market, throw the market positioning of our product in the course of 5 years.
Strategy
A) Marketing and Sales guidelines:
* Products: Three innovative products, positioned on average higher than the competitorsTrascrizione fonetica 
* Distribution: All channels in which we can differentiate and hit a targethigher than the average
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* Pricing: ‘+10% compared with candebury-nestlè
* Image: high-class, young, western
* Packaging: innovative
* Promotion: aggressive trade marketing. Using corporate and ad hoc campaign materials
* Advertising: above and below the line adv (corporate and local based)

B) The strategy consist in establish aSubsidiary to introduce and commercialize our product in a new market.Escuchar
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We analyze between two options to access the complex Russian market:

A) Joint Venture.
The joint venture involves the creation of a new company, usually owned by two different companies that provide complementary skills and experience, but stillmaintain their interests and independence. This includes the creation of new companies arising from any type of strategic alliance. 1

B) Establish a Representative Office:
Establish a Representative Office with import license while this way of investing requires more investment and entrepreneurial effort, has some significant advantages: higher marketing control, self-knowledge and approvedof the market, better communication and service provider and greater control and effectiveness of promotional activities1EscucharLeer fonéticamente
 
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Russian market represents an attractive market for high quality powdered chocolate, in order to fulfill the corporative objectives we decided to establish a subsidiary in a city close to our market focalpoint that is conformed by people between 15 and 64 years of age that represent 71.5% of the Russian population whose labor participation rate is 24.8% for women and 76.3% for men, this numbers represents an important national advantage in the chocolate sector for our organization. 3

Benefits
1. Making deals and tax consequences of the deals,
2. Financial and tax accounting andreporting,
3. Possibilities under customs,
4. Currency control legislation,
5. Ability to employ foreign nationals,
6. Repatriation of income,
7. Application of international treaties and many others.
All this activities are permitted for a foreign by Russia government, and exist several forms that permit a foreign investor start a business in the Russian Federation.
A) OurCompany as a foreign investor has to establish a Representative office and a Branch both of them are subdivisions of a foreign company, are considered as Russian non-resident entities for currency control purposes and are defined as:
Representative Office | Brand |
Is a subdivision of a foreign legal entity that represents the company’s interests in Russia.
Officially are not allowed toundertake commercial activity, in Russia. | Is a subdivision of a foreign legal entity that may conduct commercial activity. |
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Management Structure:
According to the Russian Requirements definition the Head of our Representative Office or Branch should be appointed by the foreign legal entity, in accordance with our strategy we consider that the experience and the best practices of our...