Estrategia competitiva

Chapter 3
Exercises for simulation participants

Which of the five competitive forces is creating the strongest competitive pressures for your company?
• Competitive pressures associated withthe market manouvering and jockeing for buyer patronage that goes on among rival sellers in the industry.

What are the “weapons of competition” that rival companies in your industry can use to gainsales and market share?
• • • • • • • • Lower prices More or different features Higher quality Stronger brand image and appeal Wider selection of models and styles Bigger/better dealer network Higherlevels of advertising Better customer service capabilities

What are the factors affecting the intensity of rivalry in the industry in which your company is competing?
• Competing sellers areactive in making fresh moves to improve business performance
▫ Price competition
▫ Introduction of new or improved products

▫ Resorting of marketing tactics to drum up additional sales ▫ Pursuit ofstronger dealer networks and expansion of distribution capabilities

• One or two companies employ powerful successful competitive strategies • Buyer costs to switch brands are low

Would youcharacterize the rivalry and jockeying for better market position, increased sales and market share among the companies in your industry as fierce, very strong, strong, moderate or relatively weak andwhy?

Are there any driving forces in the industry in which your company is competing? Will they cause competition to be more or less intense? Will they act to boost or squeeze profit margins?
•Yes, manufacturing process innovation, marketing innovation, changes in cost and efficiency • They will cause the competition to be more intense as the other companies are striving to get competitiveadvantages to win markets • Strategy adjustments based on driving-forces analysis have the potential to boost profit margins

Draw an strategic group map showing the market positions of the...